Web Analytics and Optimization Manager

Job Description:

At Sparklight/Cableone and our Cable One family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Web Analytics and Optimization Manager to play a key role in overseeing website performance, conducting analytics, and implementing optimization strategies to drive direct-to-consumer customer acquisition and retention.

You will be responsible for data collection, analysis, full funnel reporting, conducting A/B testing, and collaborating with other teams to improve user experience and conversion rates.

As Web Analytics and Optimization Manager you will play a key role in enhancing the digital journey for prospects and customers by optimizing and personalizing customer touchpoints across digital channels. This individual will work closely with cross-functional teams to improve online engagement, satisfaction, and loyalty. This role focuses on creating a seamless digital experience, ensuring alignment with customer needs and business objectives.

The ideal candidate will possess a strong understanding of the competitors and trends within the internet, fixed wireless and mobile industries. The candidate also needs to provide high-level data analysis that translates raw data into actionable solutions for stakeholders to prioritize.

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.

What you will do to contribute to the company's success

• Develop and implement web analytics strategies to rack key metrics and KPIs

• Analyze website traffic and user engagement data to identify trends and areas for improvement.

• Provide insights and recommendations to the Marketing and Media team based on data analysis.

• Collaborate with stakeholders to create customized reports and dashboards.

• Monitor and report on the performance of digital marketing campaigns.

• Conduct A/B testing and multivariate analysis to optimize website and marketing performance.

• Stay current on industry best practices and emerging trends in web analytics.

• Utilize tools such as Google Analytics, Looker and other relevant platforms effectively.

• Identify opportunities for improvement in website usability and conversion rate optimization.

• Work closely with the UX/UI, Media and Web Development teams to ensure accurate tracking and data integration.

• Present findings and recommendations to senior management

• Implement tagging strategies to track full funnel marketing campaigns accurately.

• Troubleshoot tracking issues and ensure data accuracy.

• Collaborate with cross-functional teams to drive data-informed decisions.

• Implement data visualization techniques to convey insights effectively.

Qualifications

• 5+ years in DTC analytics or agency consulting, preferably within the telecommunications, mobile or fiber to the home industries

• Bachelor's degree in marketing, Statistics, Business, or a related field.

• Proven experience in web analytics, digital marketing, or a related field.

• Preferred proficiency in Google Analytics, Google Tag Manager, Looker, Databricks, Power BI, Funnel.io and other web analytics tools.

• Strong analytical and problem-solving skills.

• Excellent communication and presentation abilities.

• Detail-oriented with strong organizational skills.

• Experience with A/B testing and multivariate analysis.

• Knowledge of SEO principles and best practices.

• Ability to work effectively in a fast-paced, dynamic environment.

Core Competencies

• Committed: Values each customer, while working hard to keep their business and support our communities.
• Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.
• Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
• Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans – start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection

Additional Perks

• Tuition reimbursement (up to $5,250 on 1st year)
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment
• FREE Cable One services for associates who live in a serviceable area
• Up to $75/mo. Stipend
• Remote Access to select premium channels (Cable One, Sparklight, Cable America and ValueNet Fiber Only)
• Vehicle provided for daily work purposes, if residing within reasonable radius from office location

We’re an Award-Winning Organization!

• Forbes’ “America’s Best Midsized Employers” 2021-2023

Our Commitment

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
 
 

Pre-hire Processes

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

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