VP, Product Marketing

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together. 

As the Vice President, Product Marketing, you are a strategic thinker and compelling storyteller who is highly experienced in leading product marketing teams and devising go-to-market strategies that drive growth. You have extensive experience in enterprise B2B marketing, as well as proven success in collaborating with product teams and enabling sales to communicate our unique value proposition. You have experience developing strategic GTM programs for software products serving multiple global industries, and you have successfully launched high growth products in your career. You deeply understand market dynamics, customer needs, the competitive landscape and product levers to drive overall positioning and messaging for PG Forsta’s platform and products. 

This leader will report directly to our Chief Marketing Officer and will oversee a team of product marketing leaders serving healthcare, health plans, retail, financial services, market research and other industries. 

What You'll Do: 

• Strategic narrative, messaging, and positioning: Lead a team of product marketers to craft positioning and messaging (including market, company, platform, product) that effectively communicates the value and impact of our products and solutions, while connecting back to the organization’s mission and vision.  
• Product Launch: Act as a cross-functional leader for the organization’s product development lifecycle, playing a key role during the concept, build, pilot and launch phase of all products. Connects the dots across an extensive product portfolio that serves multiple industries. Guide the product marketing team’s strategy to launch new products and package existing offerings, including homing in on the ideal customer profile, creating market-facing messaging, collateral, and launch activities.  
• Market Insights: Evaluate industry trends, competitors, regulations, and standards, and how they apply to PG Forsta’s overall product portfolio, informing product development, packaging and pricing strategy. 
• Sales enablement: Build partnerships with sales leaders across the enterprise to ensure that the sales organization understands the customer and can advocate for PG Forsta and our solutions. Partner with sales training to grow comprehension of industry challenges, target personas, and product capability and features.  
• Demand Generation: Develop the go-to-market strategies that guide marketing and sales campaigns that drive pipeline and growth. Work closely with growth and sales leaders to prioritize and execute tightly integrated campaigns between marketing, business development representatives, and account managers.

What You Bring: 

• 15+ years’ Product Marketing experience, with significant experience in B2B (SaaS preferred) and managing a portfolio of products across multiple industries and personas. Understanding of complex buying processes and cycles.  
• Understanding of the ability of customer experience (CX) to drive strategic initiatives and outcomes. 
• A strong people manager with a minimum of 3+ years of second-line leadership experience (a manager of managers), with proven skill in mentoring, hiring, and developing leaders. 
• Solid ability to use data to problem-solve and think strategically. Ability to conduct research and shape the problem space in ambiguous settings. 
• Collaborative approach to work with cross-functional teams. Able to communicate with technical and business experts at all levels of the organization. 
• Strong presentation skills and ability to deal with ambiguity. Confident personality and strong interpersonal skills with track record for influencing outside span of control. 

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At PG Forsta we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Additional Information for US based jobs:

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state, or local protected class. 

Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 

The expected base salary for this position ranges from $190,000 to $250,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.

All your information will be kept confidential according to EEO guidelines.

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