Lead and scale FormAssembly's marketing function to drive revenue growth. Own demand generation, funnel optimization, brand and product positioning, content/PR, marketing operations, analytics, and go-to-market. Recruit and manage a high-performing team, oversee budget and tech stack, and partner cross-functionally with Sales, Product, and Customer Success to deliver measurable pipeline and ROI.
We’re looking for a strategic and data driven VP of Marketing to lead and scale the marketing function at FormAssembly. In this role, you’ll own the full marketing strategy, from brand to pipeline and play a critical part in accelerating revenue growth.
You’ll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.
What You’ll DoDrive Growth & Pipeline
- Own marketing-sourced pipeline and revenue targets
- Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
- Optimize funnel performance and conversion rates
- Shape and elevate FormAssembly’s brand and positioning
- Oversee content, PR, and thought leadership strategies
- Ensure consistent, compelling messaging across all channels
Lead Product Marketing
- Define product positioning and differentiation
- Partner with Product and Sales on the go-to-market strategy
- Deliver high-impact sales enablement tools
Own Marketing Operations
- Build a data-driven marketing engine with clear KPIs
- Manage marketing tech stack, automation, and analytics
- Report on performance, ROI, and growth insights
Build & Lead a High-Performing Team
- Recruit, mentor, and scale a world-class marketing team
- Foster a culture of accountability, innovation, and collaboration
- Manage budget and resource allocation
Requirements
- 8-10+ years of marketing experience, with leadership in B2B SaaS
- Proven success in driving pipeline growth and revenue impact
- Deep expertise in demand generation, SEO/AEO, and digital marketing
- Strong experience with enterprise and mid-market audiences
- Exceptional leadership and cross-functional collaboration skills, with experience partnering closely with Sales leadership, Product leadership, Customer Success, executive teams, and private equity stakeholders
- Analytical mindset with a passion for data-driven decision-making, including experience managing funnel KPIs, marketing attribution, and forecasting
- Experience in compliance, data security, or workflow automation
- Background in scaling marketing teams in high-growth environments
- Experience with Salesforce
- Experience with go-to-market planning
- Available during Eastern Time business hours
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
Similar Jobs
Information Technology • Logistics • Social Impact
Lead and build PlanITROI's marketing function from the ground up: rebuild website, own brand and messaging, run inbound/SEO/GEO/AEO and PR/thought leadership, align digital and outbound engines, develop executive presence and events, and manage a lean mix of freelancers and agencies to drive measurable inbound pipeline and brand recognition among enterprise buyers.
Top Skills:
AbmAeoApolloCallers AiChatgptClaudeGeoPerplexitySalesforceSeo
Artificial Intelligence • Software • Consulting • Conversational AI
Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.
Top Skills:
Ai Marketing ToolsFigmaGoogle Analytics 4HubspotMarketing AutomationNotionWebflow
Blockchain • Software
Lead and build a high-performing marketing function to craft narratives, drive brand, communications, product marketing, content, partnerships, and campaigns. Mentor teams, define OKRs and operating rhythms, translate technical product value into business outcomes, measure impact, and manage budgets and agency relationships to grow the Arbitrum ecosystem and enterprise adoption.
Top Skills:
ArbitrumBlockchainCryptoDecentralized ApplicationsEthereumPrysmZerodev
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
