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Pluralsight

VP of Marketing Operations

Posted Yesterday
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Remote
Hybrid
Hiring Remotely in Dallas, TX
169K-235K Annually
Senior level
Remote
Hybrid
Hiring Remotely in Dallas, TX
169K-235K Annually
Senior level
The VP of Marketing Operations oversees strategic planning, workflow management, and CRM operations, ensuring marketing efficiency and cross-functional collaboration.
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Job Description:

We are looking for a Vice President of Marketing Operations to lead the operational core of our marketing organization. This is a highly strategic and execution-focused role responsible for aligning the team around shared goals, driving accountability, and ensuring that marketing functions efficiently and at scale.

As both the operational leader and Chief of Staff to the CMO, you’ll manage strategic planning, campaign and CRM operations, project and process management, and cross-functional execution. You’ll also serve as the bridge between marketing and the broader enterprise—ensuring that marketing not only performs but operates in compliance with company-wide policies and governance standards.

You will oversee marketing workflow and process governance, manage strategic planning cycles, ensure CRM and campaign operations are tightly executed, and act as a key liaison with the Corporate EPMO (Enterprise Project Management Office) to drive cross-departmental initiatives.

Who you’re committed to being:

  • You enjoy learning and are open to new ways of doing things.

  • You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

  • When communicating you are self-aware, insightful, and proactive.

What you’ll do:

Strategic Planning

  • Act as right-hand to the CMO: organize, drive, and monitor execution of strategic initiatives and departmental priorities.

  • Lead the annual and quarterly marketing planning process, ensuring alignment to company goals, financial targets, and cross-functional dependencies.

  • Manage marketing leadership team agendas.

Workflow, Process & Project Management

  • Oversee and continuously improve marketing’s workflow systems, timelines, intake processes, and inter-team communications.

  • Implement and scale project management best practices to improve campaign speed, visibility, and accountability.

  • Drive operational alignment between brand, demand gen, lifecycle, product marketing, digital experience and creative teams.

  • Oversee and improve end-to-end marketing workflow systems, including campaign intake, prioritization, resourcing, and delivery timelines.

  • Establish project management frameworks to ensure executional consistency and operational clarity across the marketing org.

CRM Campaign Operations & Enablement

  • Lead the CRM campaign operations function to support coordinated, multi-channel campaigns across lifecycle stages and customer segments, including campaign enablement, marketing automation, data hygiene, segmentation, and journey orchestration.

  • Oversee and optimize lead management processes including scoring, routing, and funnel tracking to ensure alignment with Sales and SDRs.

  • Develop scalable processes and playbooks for campaign execution, QA, and compliance.

  • Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across marketing ESP platforms

  • Own campaign management infrastructure including automation platforms, segmentation, QA processes, and measurement standards.

Cross-Functional & Enterprise Program Management

  • Partner with the Enterprise Project Management Office (EPMO) to lead and coordinate cross-functional initiatives that span departments (e.g., product launches, GTM alignment, org-wide technology rollouts).

  • Drive marketing’s role in enterprise-level programs and ensure timely delivery of cross-functional milestones.

  • Partner with the Enterprise PMO to coordinate high-impact, cross-functional initiatives across product, GTM, operations, and customer experience.

Governance, Compliance, and Policy Adherence

  • Serve as the marketing organization’s point of accountability for company-wide governance policies, including procurement, vendor onboarding, data usage, and financial controls.

  • Partner with Legal, Finance, and Procurement to ensure marketing leaders and teams adhere to all applicable policies and workflows.

  • Build lightweight, scalable processes that ensure compliance without slowing execution.

Team Leadership & Cross-Functional Collaboration

  • Build, mentor, and scale a high-performing Marketing Ops team.

  • Collaborate cross-functionally with Marketing Leaders, Product Marketing, Demand Gen, Field & Events, Media, Lifecycle, Brand, CX, Creative and Digital Experience teams to ensure seamless execution and insights sharing.

Experience you’ll bring:

  • 10+ years of experience in marketing operations, project management, or marketing leadership roles, with a track record of scaling marketing execution in high-growth environments.

  • Proven ability to lead cross-functional initiatives, build infrastructure, and influence executive stakeholders.

  • Exceptional leadership, communication, and organization skills.

  • Data-driven, detail-oriented, and outcome-focused mindset.

  • Experience serving as Chief of Staff or senior advisor to an executive leader, with strong executive presence and influence.

  • Proven expertise in workflow and project management systems (e.g., Asana, Workfront, Jira, etc.).

  • Strong understanding of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Braze) and campaign execution frameworks.

  • Excellent cross-functional collaboration skills—able to work across marketing, product, sales, finance, and enterprise PMO teams.

  • Analytical, structured thinker with ability to distill complexity into clear roadmaps, plans, and action steps.

  • Demonstrated experience as a Chief of Staff or senior advisor to an executive leader.

  • Operational knowledge of procurement processes, vendor management, and company governance frameworks.

  • Excellent cross-functional leadership and executive communication skills.

Requirements:

  • Experience in SaaS, subscription, or digital consumer businesses.

  • Familiarity with privacy and compliance frameworks (GDPR, CCPA, etc.).

  • Experience working within or closely with an Enterprise PMO.

  • Familiarity with B2B SaaS, digital subscription, or high-velocity growth environments.

  • Strong understanding of procurement systems (e.g., Coupa, SAP Ariba) and policy enforcement in matrixed orgs.

  • Familiarity with Agile or hybrid Agile/Waterfall project methodologies.

Why you’ll love working here:

  • We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location

  • We’re mission driven and guided by our culture pillars

  • We have a strong commitment to diversity and belonging

  • We cultivate a culture of trust, autonomy, and collaboration

  • We’re lifelong learners and champion team member growth and advancement

  • We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical and Mental Requirements:

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $168,900 - $234,600 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

Please be aware of recruiting scams that may impersonate Pluralsight. These unauthorized parties may use our name, logo, and employee information to solicit personal information or payments from job seekers under the guise of employment offers. Please note the following:

  • Pluralsight will only contact candidates through official channels, such as emails from the @pluralsight.com domain or direct messages via our verified profiles (e.g., LinkedIn).

  • We will never request payment, banking information, or personal documents (such as your social security number or passport) as part of the application process.

  • All legitimate Pluralsight job openings are posted on our Careers page, and our hiring process is outlined in detail on our How We Hire page.

If you receive a suspicious message claiming to be from or about Pluralsight, we encourage you to contact us directly via [email protected] to verify its authenticity.

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Top Skills

Asana
Braze
Coupa
Hubspot
JIRA
Marketo
Salesforce
Sap Ariba
Workfront

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