VP, Marketing and Experience

Your Future is our Future

At Lumeris, we believe that our greatest achievements are made possible by the talent and commitment of our team members. That's why we are actively seeking talented and collaborative individuals who are passionate about making a difference in the healthcare industry. Join us today as we strive to create a system of care that every doctor wants for their own family and become part of a community that values its people and empowers you to make an impact.

Position:VP, Marketing and Experience

Position Summary:Lead a high-impact, integrated marketing and experience organization shaping how members, brokers, and providers discover, engage with, and stay connected to our services. This role drives growth and loyalty across the full member lifecycle, from acquisition and onboarding to engagement and retention, using data-driven strategy, multi-channel activation, and best-in-class customer journeys. You’ll bring together analytics, digital, creative, and compliance teams to deliver seamless, insight-led experiences that elevate satisfaction and performance within the dynamic, highly regulated Medicare Advantage environment.

Job Description:

Primary Responsibilities

• Leads all marketing and experience functions that drive prospective member acquisition, onboarding, engagement, retention, and satisfaction.
• Architects and owns end-to-end customer journeys (member, broker, provider) using analytics and data to measure and optimize each touchpoint.
• Directs multiple teams through four Director-led functional pods (Creative & Web, Strategy & Insights, CX & Content, Digital & Channel Marketing) to execute on organizational priorities and performance goals.
• Directs the strategy and execution of integrated campaigns across digital, print, and in-person channels, ensuring consistent messaging and personalized engagement.
• Oversees member, broker, and provider experience improvement programs, including measurement of CX metrics (NPS, CSAT, retention) and journey friction reduction.
• Sets vision and direction for the Marketing & Experience function, ensuring alignment with corporate growth and compliance strategy.
• Serves as executive sponsor for compliance within marketing and experience, ensuring adherence to CMS and state marketing regulations.
• Drives segmentation, personalization, and martech automation strategies for targeted engagement and ROI optimization.
• Approves budgets, resource allocation, and operational policies within the Marketing & Experience function to ensure organizational objectives are achieved.
• Manages all agency and vendor relationships (creative, media, digital), holding partners accountable to SLAs tied to performance, compliance, and experience outcomes.
• Leads and coaches cross-functional teams spanning digital, analytics, CX, compliance, creative, and communications, developing future-ready marketing and experience talent.
• Presents a strategic vision to executive leadership, defining long-term experience roadmaps that align with health plan growth, member loyalty, and compliance excellence.
• Owns and optimizes marketing and experience budgets, balancing in-house strategy with outsourced execution for best-in-class performance and scalability.
• Develops and reports on integrated KPIs, including member/broker/provider growth, campaign ROI, retention, and compliance metrics.

Qualifications

• 15+ years’ experience in Medicare Advantage or health-plan marketing, with at least 5 years leading CX, journey, or omni-channel experience functions.
• Proven leadership in integrated marketing and CX transformation: journey mapping, multi-segment personalization, and compliance oversight.
• Strong track record developing and inspiring cross-functional and matrixed teams across marketing, digital, CX, analytics, creative, and compliance.
• Experience managing complex agency/vendor ecosystems and optimizing spend and performance.
• Experience developing and implementing long-term (3 - 5 year) functional strategies and leading multiple teams to deliver organizational results.
• Advanced expertise in analytics, segmentation, marketing automation (martech/CRM), and digital channel strategy.
• Executive-level communication and influencing skills; proven ability to drive measurable impact beyond campaign performance.

Working Conditions

• While performing the duties of this job, the employee works in normal office working conditions.

#LI-Remote

Pay Transparency:

Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.

The hiring range for this position is:

$203,000.00-$295,250.00

Benefits of working at Lumeris

• Medical, Vision and Dental Plans

• Tax-Advantage Savings Accounts (FSA & HSA)

• Life Insurance and Disability Insurance

• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)

• Employee Assistance Program

• 401k with company match

• Employee Resource Groups

• Employee Discount Program

• Learning and Development Opportunities

• And much more...

Be part of a team that is changing healthcare!

Member Facing Position: No- Not Member or Patient Facing Position

Location:Remote, USA

Time Type:Full time

Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.Disclaimer:

• The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individual with disabilities to perform the essential job duties and responsibilities.

Lumeris is an EEO/AA employer M/F/V/D.