VP, Global Demand Generation

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

As the Vice President of Demand Generation, you will be responsible for developing and executing a comprehensive multi-channel demand generation strategy that drives quality pipeline growth, customer acquisition, and revenue for our market-leading identity security solutions. This leadership role requires a hands-on strategic thinker with a proven track record in demand generation, a deep understanding of B2B marketing, and a passion for delivering results. You will lead a team of marketing professionals and work closely with our go-to-market product and executive leadership teams to align marketing efforts with business objectives.

What You’ll Do

• Develop and execute a comprehensive demand generation strategy that drives pipeline growth, customer acquisition, and revenue for identity management solutions.
• Lead and develop a high-performing demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.
• Own the pipeline targets, collaborating with the marketing and sales teams to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities.
• Partner with the SVP of Revenue Ops to execute a predictable review cadence on pipeline health and actions to be taken.
• Manage and analyze data for all digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Develop demand strategies to support growth across direct and indirect sales teams, collaborating closely with regional sales and partner leadership to ensure targeted and impactful campaigns.
• Ensure alignment and consistency of messaging, branding, and campaigns across all regions.
• Define and track key performance indicators (KPIs) to improve marketing efficiency metrics, including CPC, cost per MQL, and cost per opportunity to measure the effectiveness of demand generation activities.
• Champion the needs of the market in strategic planning and decision-making processes.
• Provide detailed reports and insights on pipeline and marketing ROI to leadership.

What You’ll Bring

• Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in demand generation, with at least 5 years in a leadership role within a B2B SaaS company, preferably in the identity management or PAM industry.
• Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue.
• Strong understanding of digital marketing channels, including SEM, SEO, paid social, webinars, and integrated campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work collaboratively with cross-functional teams and influence decision-making at all levels of the organization.
• Strong analytical skills and experience with marketing automation, CRM, and business intelligence tools.

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the global identity security leader protecting Paths to Privilege™. Our identity-centric approach goes beyond securing privileges and access, empowering organizations with the most effective solution to manage the entire identity attack surface and neutralize threats, whether from external attacks or insiders.
BeyondTrust is leading the charge in transforming identity security to prevent breaches and limit the blast radius of attacks, while creating a superior customer experience and operational efficiencies. We are trusted by 20,000 customers, including 75 of the Fortune 100, and our global ecosystem of partners.
Learn more at www.beyondtrust.com. 

#LI-JB1