We're a stealth beauty startup preparing to launch a new haircare brand, and we're looking for a Director, Digital Commerce to build and scale our digital business from the ground up. Reporting to the Brand President, this is a hands-on role for a builder who thrives on designing and operating new systems across analytics, lifecycle, performance marketing, ecommerce infrastructure, and marketplaces. Your mission is to create a scalable, efficient digital ecosystem that compounds growth over time and helps shape a high-profile, category-defining company.
WHAT YOU’LL DO
Turn data into decisions
- Establish a unified analytics framework, dashboards, and core KPIs across brands
- Translate performance data into clear insights and action, partnering with leadership to guide strategic decisions
Build lifecycle, CRM, and retention
- Own CRM and lifecycle strategy including email, SMS, loyalty, and subscription
- Scale high-performing subscription and retention programs to increase LTV
- Create disciplined testing frameworks for messaging, cadence, and offers
Drive performance marketing and conversion
- Own performance marketing strategy and execution across paid channels, in-house and through agencies
- Optimize CAC, efficiency, and incremental growth
- Own the end-to-end digital consumer journey across brands driving seamless, conversion-optimized experiences
- Lead conversion, UX, and experimentation frameworks
- Partner with creative and brand teams to ensure performance and brand integrity coexist
Own platforms and marketplaces
- Own ecommerce platforms, websites, and core digital infrastructure ensuring stability, scalability, and cost efficiency of the digital stack
- Partner with operations on platform selection and roadmap
- Lead Amazon, TikTok Shop, and retailer digital strategies, execution, and optimization as the brand ecosystem expands ensuring consistent merchandising, storytelling, and conversion across all platforms
WHAT WE SEEK
- 7+ years of experience building and scaling digital commerce businesses
- Proven track record driving significant growth – whether scaling from early stages, turning around underperforming digital ecosystems, or building new foundations from scratch
- Deep, hands-on understanding of DTC economics, including conversion, retention, LTV, and unit economics
- Execution-level experience across performance marketing, CRM, subscription, and lifecycle marketing
- Ability to design and implement cost-efficient, scalable digital systems and operating processes
- Strategic thinker who can architect for scale while operating lean, prioritizing effectively, and sequencing investments in resource-constrained environments
- Proven people leader with experience building, developing, and leading high-performing teams
- Strong cross-functional partner to brand, creative, product, and operations teams
- Clear, concise communicator who can translate complexity into action
- Experience in beauty, wellness, or consumer brands preferred
- Multi-brand experience and high-growth or early-stage company experience strongly preferred
- Experience launching new brands or categories digitally is a plus
LOCATION
The role is fully remote within the United States, with occasional travel to our Boston headquarters and other locations for key milestones and collaboration.
The full compensation package is based on candidate experience.
We are committed to diversity, equality, and inclusion in all its practices. It is the policy of Arcaea to provide equal employment opportunities to all employees and employment applicants.
Agency and Third Party Recruiter Notice: Agencies that submit a resume to Arcaea must have a current executed Arcaea Agency Agreement executed by the Director, People Operations. In addition Agencies may only submit candidates to positions for which they have been invited to do so by an Arcaea Recruiter. All resumes must be sent to the Arcaea Recruiter under these terms or they will not be considered.
If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].
Arcaea participates in E-verify to determine employment eligibility.
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
Top Skills
Arcaea Boston, Massachusetts, USA Office
Boston, MA, United States, 02210
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