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Merge (mergeedu)

VP, Brand Strategy

Sorry, this job was removed Sorry, this job was removed at 03:01 p.m. (EST) on Thursday, May 08, 2025
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Boston, MA
Boston, MA

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Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. 

Promote Health, Wellness & Happiness

We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our VP, Brand Strategy, you will…

Spark new ways of looking at the world and help drive creative solutions that address those realities. You serve as a strategic brand leader for our life sciences clients and take the lead in growing their business, partnering to guide our most senior clients toward bold solutions. You are also a key leader within internal teams, proactively contributing to help extended teams deliver work that meaningfully addresses client issues to drive growth.

Be Accountable and Responsible

  • Translate business questions and challenges into actionable ideas
  • Uncover human insights and craft strategies based on qualitative and quantitative research that inspire teams to deliver meaningful work
  • Lead effective collaboration with clients, creative leads, and extended partners  in informal and formal settings (e.g. brand workshops, creative ideation)
  • Lead Brand Strategy on assigned accounts, including delivering outputs such as audience insights (e.g. research findings), positioning, launch strategies, and brand plans. You’re flexible with tailoring frameworks to the job at hand
  • Present strategic recommendations from a core brand strategy to a creative brief to a strategic roadmap, and partner to develop and sell inventive solutions
  • Inspire work beyond traditional communications tactics; develop and foster strategies and ideas that solve the real client issue
  • Apply brand and marketing strategy principles, frameworks, and methodologies to drive brand growth
  • Demonstrate and encourage curiosity about culture and people. You’re attuned to learning about new ways of thinking and new technologies that can help support our work for clients
  • Take on a strategic leadership role in thought leadership and new business efforts
  • Support the development and deployment of strategy staff

These are the qualifications we're looking for

  • 12+ years of relevant professional experience, with 4+ years of life sciences experience at an agency or consultancy preferred
  • A brand builder who excels at leading strategy for large projects and client accounts, you think progressively about the many ways a brand is built today
  • A proven ability to enlist and inspire teams in developing culturally relevant ideas
  • A trusted thought leader who champions and innovates upon brand thinking and approaches to drive the best outcome. Command of brand strategy and a variety of marketing models
  • Familiar with a range of research methodologies, including qualitative and quantitative
  • An understanding and comfort with digital solutions and  omnichannel marketing
  • The ability to consult with clients on how brands grow and how to measure this impact in a way that invites investment
  • An outstanding storyteller, accomplished at inspiring and persuading others
  • You believe that working in true partnership with others leads to the best outcomes
  • You’ve done this work with various companies, whether start-ups or members of the Fortune 100, and you are adept at engaging with senior clients and their teams to realize ambitious outcomes

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $165,000 - $190,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

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And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

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