Vice President, User Experience Content Strategy

About the job 

The User Experience Content team contributes to Fidelity.com, NetBenefits.com, our flagship mobile app, and other digital platforms that help users access and manage workplace benefits. These are among the most heavily trafficked financial services websites and mobile applications in the world. This team’s strength lies in its ability to view the experience holistically and connect customers with the right Fidelity products and services.

As Vice President of User Experience Content Strategy, you will be responsible for shaping compelling digital experiences by designing and driving content strategies across Fidelity’s digital channels. As a key member of the Creative & Content team, you’ll lead a group of User Experience Writers and Content Strategists supporting Investing, Trading, and Wealth Planning experiences. Your team will craft intuitive, instructional, and conversational content that empowers customers to plan and invest for their futures. You’ll ensure that experiences across Fidelity.com and the Fidelity mobile app are customer-centric, clear, and easy to use.

You’ll play a pivotal role in leading end-to-end communication strategies, ensuring consistent use of brand voice and tone, driving personalization, and advocating for the thoughtful integration of artificial intelligence. You’ll act as a connector between designers, technologists, marketers, and business leaders to foster innovation and deliver best-in-class digital experiences that build customer confidence.

Through clear and persuasive communication—both verbal and visual—you’ll present ideas and share the data-driven rationale behind content design decisions. You’ll collaborate with Product Area Leads and the Head of User Experience Content to manage prioritization, staffing, and coordinate multiple projects across the company.

 
The Expertise You Bring

• 10+ years of progressive leadership in user experience, content strategy, and design with a compelling portfolio to showcase your skills.

• 5+ years managing a team of 5 or more UX Writers, Content Strategists, or Designers.

• Experience creating personalized experiences across mobile and web platforms.

• 5+ years of experience in financial services, financial planning, or wealth management.

• Proven leadership skills with the ability to think strategically and execute tactically when needed.

The Skills You Bring 

• Deep expertise in content strategy, including communication planning, SEO in the age of AI, UI copywriting, machine learning-driven personalization, and performance measurement.

• Ability to create, teach, and critique UX flows, sitemaps, priority guides, and content that align with product goals across web, desktop, and mobile platforms.

• Strong relationship-building skills with the ability to earn trust from peers and executives in a complex, matrixed organization.

• Collaborative mindset with experience partnering with product managers, engineers, researchers, and designers to brainstorm and develop concepts.

• Active contributor to the design process, with the ability to lead testing and customer validation efforts.

• Executive presence and the ability to communicate effectively with both technical and non-technical audiences.

• Mastery of design thinking and the ability to guide teams in solving the right problems with the right methods.

“Note: Fidelity will not provide immigration sponsorship for this position.”

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.