The VP of Marketing will lead and transform marketing efforts, manage teams, develop strategies, and drive demand generation and product marketing initiatives while collaborating across departments.
Role Overview
We're seeking a dynamic, strategic, and hands-on VP of Marketing to lead and transform all aspects of company marketing in this growth phase. This player-coach will manage the existing marketing team (content/events/social and demand gen/rev ops/martech) while growing capabilities, owning strategy, and directly executing initiatives. The VP will expand marketing beyond brand and lead gen into product marketing and sales enablement, collaborating with commercial, product, and executive teams to drive measurable business outcomes.
Key Responsibilities
Team Leadership & Strategic Vision
- Develop and execute an integrated marketing strategy that aligns with ProofPilot’s business goals
and clinical trial technology roadmap. - Coach, mentor, and empower direct reports (content/events/social and demand gen/rev
ops/martech managers), optimizing role effectiveness and supporting professional growth. - Lead team growth planning, identifying capability gaps and recommending new hires or vendors as
appropriate.
Product Marketing & Sales Enablement
- Own product marketing, driving positioning, narrative development, go-to-market planning for
platform releases, and competitive differentiation.[4][5] - Collaborate with sales leadership to create compelling enablement materials, campaign content, and
targeted outreach assets that increase win rates and accelerate pipeline momentum.[6][3] - Deliver actionable market, customer, and competitor insights to inform business and product
strategy.
Demand Generation & Brand Growth
- Oversee multi-channel demand generation strategies, including digital campaigns, event marketing,
ABM, inbound, and outbound efforts. - Ensure consistency, quality, and compliance in all external communications—brand, web, social,
events, PR, case studies. - Evaluate and optimize marketing technology and analytics stacks, reporting on core KPIs and
budget outcomes.
Marketing Operations & Infrastructure
- Manage the marketing budget, deploying resources efficiently and identifying opportunities for ROI
optimization. - Own the martech stack selection, implementation, and improvement to support scaling and
integration with sales/CRO/product systems.
Stakeholder Collaboration
- Cross-functionally collaborate with sales, product management, and executive teams to ensure
alignment and support for go-to-market priorities. - Represent ProofPilot at key industry events, conferences, webinars, and analyst briefings as a
commercial thought leader.
Ideal Candidate Profile
- 7+ years B2B SaaS marketing experience, with track record in healthcare, clinical trials, or life
sciences. - Proven ability to lead small but high-impact marketing teams and operate as a player-coach.
- Strong background in scaling product marketing functions, and supporting sales enablement in
complex B2B environments. - Hands-on expertise in demand generation, content creation/event marketing, marketing
operations, and martech stack management. - Data-driven decision maker, comfortable with marketing analytics and executive-level reporting.
- Outstanding communication, collaboration, and stakeholder management skills.
- Growth mindset suited to a fast-paced, high-growth SaaS company.
- Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred.
Top Skills
B2B Saas
Marketing Analytics
Marketing Technology
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