Vice President, Marketing

Schellman is a Top 50 CPA firm and a leading provider of attestation and compliance services. Our professional services focus on security and privacy audits, assessments, and certifications.  Schellman has become one of the largest cybersecurity assessment firms in the United States without providing any traditional accounting services.  We are an accredited multi-framework ISO Certification Body for security, privacy, business continuity, and quality; a globally licensed PCI Qualified Security Assessor and a top provider to clients serving the federal DoD space as a leading FedRAMP 3PAO and the first assessment firm authorized as a CMMC C3PAO. Our specialty and expertise remain in providing best in class Cybersecurity and IT Audits and Attestations. Our culture, approach with clients, and dedication to our values has led us to consistently be a Great Places to Work certified company and rated as a Best Firms to Work For by Accounting Today and a Glassdoor Best Places to Work. We deeply appreciate our employees, as shown by our first core value – People Come First. This is demonstrated in our culture, benefits, and how we handle business. Come see what makes Schellman special!

About the Role

Schellman is seeking a strategic, creative, and execution-focused Vice President of Marketing to lead the next phase of our growth. This leader will shape and execute a modern, integrated marketing strategy that builds brand equity, drives demand across the full customer lifecycle, and positions Schellman as a category leader in cybersecurity compliance and professional services. 
 

As a key member of the leadership team, you will partner with our Chief Revenue Officer to connect business strategy with marketing execution. This is a hands-on role for someone who excels at both setting direction and rolling up their sleeves. You'll lead a talented in-house team, manage agency partners, and drive measurable impact across awareness, acquisition, retention, and expansion. 

Key Responsibilities 
 

Marketing Strategy & Leadership 

• Define and drive Schellman’s integrated marketing strategy to support new client acquisition, cross-sell, customer retention, and market expansion. 
• Translate company goals into aligned marketing plans across content, digital, demand generation, events, brand, and partner channels. 
• Partner with executive leadership to shape strategic priorities, forecast marketing performance, and ensure alignment with business objectives. 
• Lead the evolution of Schellman’s brand positioning, messaging framework, and visual identity—ensuring clarity and differentiation in the market. 
• Build and lead a high-performing, multidisciplinary team; foster a culture of creativity, ownership, and continuous learning.  
• Demand Generation & Lifecycle Marketing 
• Own full-funnel demand generation across inbound and outbound channels (SEO/SEM, ABM, email, paid media, partner marketing, and events). 
• Design and implement scalable campaigns that drive qualified pipeline and improve conversion rates across the buyer journey. 
• Introduce and scale lifecycle marketing programs that support onboarding, engagement, and long-term client value. 

Marketing Operations & Performance 

• Establish strong marketing operations infrastructure to drive efficiency, measurement, and insight across all initiatives. 
• Build and maintain dashboards that provide visibility into campaign performance, funnel health, and marketing ROI. 
• Stay informed on industry trends, competitive intelligence, and MarTech innovations to drive continuous improvement. 

Content & Enablement 

• Oversee content strategy spanning thought leadership, sales enablement, service positioning, digital assets, and demand generation campaigns. 
• Partner closely with Sales and Service Delivery teams to ensure messaging and materials resonate with target audiences and accelerate deal velocity. 
• Drive thought leadership, PR, and media strategies to elevate visibility and strengthen credibility in target markets. 

Qualifications 

• 10–15+ years of progressive B2B marketing experience, with 5+ years in senior leadership roles, preferably in cybersecurity, information security, or compliance-focused organizations. 
• Deep understanding of marketing for a professional services-led business (vs. product-only), ideally with experience across both models. 
• Proven track record of building and scaling marketing strategies that fuel growth, elevate brand, and drive measurable revenue outcomes. 
• Expertise in integrated marketing, brand strategy, demand generation, content, and campaign analytics. 
• Proficiency with HubSpot and modern marketing technology stacks; strong data fluency and performance orientation. 
• Exceptional team leadership and cross-functional collaboration skills. 
• Strong strategic thinker with a bias for action, creativity, and execution.  Available for occasional travel (10–20%). 

​Education, Work Experience and Certifications  

• Bachelor's degree in marketing, business management, technology or other relevant subject area, or equivalent years of experience directly related to the duties and responsibilities specified  
• Advanced degree preferred (MBA preferred) 
• Experience as a marketing leader within a professional services firm or as a marketing leader for a software company preferred.   

Schellman is an equal opportunity employer (EOE) and strongly supports diversity in the workplace; therefore, providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. Schellman uses E-Verify in our hiring process.
 

At Schellman, we strive to provide a flexible and balanced environment and therefore offer the opportunity to work remotely, unless otherwise stated in the job requirements. Connecting, collaborating and continuous education are also highly valued and therefore we require some travel annually for our Internal Service Delivery roles, which can include in-person training, team meet-ups, and strategy meetings. Service Delivery team members will also be required to travel based on business and client needs.