Vice President, Commercial & Channel Sales

Our mission is to protect our customers and partners with products they love to use—and that mission is powered by a team that cares deeply about how work gets done. At DNSFilter, we balance speed with precision, innovation with responsibility, and ambition with empathy. We thrive in change, value thoughtful execution, and challenge ourselves to be better every day.

 To support our continued growth, we’re hiring a Vice President, Commercial & Channel Sales (VAR/VAD) to unify and accelerate our direct commercial sales motion and our VAR/VAD partner motion under a single, accountable leader. This role sits at a critical inflection point for the business and will be responsible for driving channel harmony, scaling pipeline, and building a high-performance sales culture rooted in data, accountability, and execution.

The VP will lead multiple teams, influence company-wide go-to-market strategy, and play a central role in DNSFilter’s revenue growth toward the next stage of scale. This is a full-time role, open to candidates in the United States with a preference for Eastern or Central time zones.

In this role, you will:

Commercial & Direct Sales Leadership

• Own revenue performance across DNSFilter’s commercial business, including SMB, mid-market, and enterprise-leaning accounts.
• Lead and develop high-performing direct sales teams, ensuring strong execution across pipeline generation, deal management, forecasting, and close.
• Establish forward-looking pipeline rigor, with clear visibility into quarter +1 and quarter +2 performance.
• Build and enforce KPIs that drive predictable growth, including win rates, pipeline coverage, rep productivity, and attainment to plan.
• Evaluate existing sales talent, upgrade where needed, and instill a culture of accountability, performance management, and continuous improvement.
• Partner closely with Marketing to ensure inbound strength is matched with a disciplined, well-sequenced outbound motion.

Channel Sales Leadership (VAR / VAD)

• Lead DNSFilter’s VAR and VAD channel strategy, with a focus on security-focused partners.
• Build strong executive-level relationships with key partners.
• Lead and scale a Channel Account Manager (CAM) team, initially overseeing three CAMs and expanding toward a national and global footprint over time.
• Design and execute co-selling, enablement, and pipeline acceleration strategies that integrate direct sellers and channel partners seamlessly.
• Measure and improve partner performance through data-driven reviews, clear expectations, and joint planning.

Strategy, Data, and Cross-Functional Leadership

• Operate as a highly data-driven leader with deep fluency in sales metrics, forecasting, and performance levers.
• Own pipeline forecasting accuracy and articulate performance clearly in executive-level reviews.
• Collaborate closely with Product, Finance, Marketing, and Customer Experience to align go-to-market strategy and execution.
• Bring a strong operational mindset to sales leadership—balancing strategy, execution, and talent development.
• Ensure Salesforce is used as a true system of record

• 10+ years of B2B SaaS sales leadership experience.
• Proven success scaling revenue in high-growth environments (e.g., $30M → $80M+ ARR).
• Demonstrated experience leading direct sales teams and VAR/VAD channel motions.
• Strong background in cybersecurity, network security, or adjacent enterprise technology markets.
• Existing executive-level relationships within the VAR/VAD ecosystem
• Deep comfort with KPIs, forecasting, and performance management—able to clearly articulate metrics, levers, and outcomes.
• Track record of building winning sales cultures and addressing underperformance decisively.
• Hands-on experience with Salesforce, Gong, ZoomInfo, etc.
• Strong executive presence, communication skills, and cross-functional influence.
• Ability to thrive in a fast-paced, evolving organization with significant opportunity for impact.

• A 100% work-from-home position with a company that values and fosters personal and professional growth.
• Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair.
• Passionate and intelligent colleagues who work hard and have a good time doing it.Paid company-wide week off at the end of each year.
• Flexible Vacation policy.
• Awesome company swag.
• Home office buildout allowance.
• Full medical, dental, and vision benefits for US and Canada-based employees.
• Full short-term disability and life benefits; available long-term disability.
• Retirement savings account options with vested company matching for qualifying employees (401k for US based).
• In-person Annual Gatherings. Last time we all spent a week on a beach in Cancun!

The target OTE for this role is $300,000 to $400,000 USD.

DNSFilter is a pay-for-performance organization, which means there is an opportunity to advance your compensation based on performance over time. The hiring base pay is dependent on several factors, including level, function, training, transferable skills, work experience, business needs, and geographic location. As a hybrid company, our compensation reflects the cost of labor across several U.S. and global geographic markets. We pay differently based on those defined markets. Our Talent Team can share more about the specific salary range for the job location during the hiring process.

DNSFilter participates in the E-Verify program.

At DNSFilter, we utilize sophisticated software and tools to identify and eliminate Deepfake candidates. This approach helps us maintain the integrity of our hiring process, ensuring that we select the most qualified and genuine individuals to join our team.