User Acquisition Specialist

Job Summary:
Are you passionate about scaling mobile games to millions of players worldwide? At Series Entertainment, we’re building the future of interactive entertainment, and we’re looking for a Mobile User Acquisition Marketer to drive growth through innovative performance marketing strategies. This is a role for a creative, data-driven UA who thrives in a fast-paced environment and knows how to combine sharp analysis with bold campaign execution to acquire and retain high-value players.

Key Responsibilities:

• Set up and run art tests and test market campaigns.

• Analyze the results and communicate it to developers to help them improve their products.

• Execute the global user acquisition post launch strategy across paid social, SDK, DSPs, search, influencer, and emerging channels.

• Optimize ad spend allocation to maximize ROAS across multiple games and campaigns.

• Design, launch, and scale campaigns with A/B testing and creative iteration.

• Partner with product, data, and creative teams to ensure campaigns align with in-game KPIs and player lifecycle.

• Stay on top of industry trends, new tools, and platform updates to keep our UA at the cutting edge.

Qualifications:

• 1+ years of experience in mobile gaming UA.

• Expertise setting up Meta campaigns.

• Some knowledge or interest in learning Google Ads, TikTok, Unity Ads, IronSource, AppLovin, and other ad platforms.

• Experience with using MMPs (Adjust, Appsflyer, etc.) for both campaign set up and analysis.

• Experience with creative strategy for UA.

• Strong written and verbal communication skills, with the ability to communicate fluently in English

• Ability to thrive in a fast-moving, high-growth gaming environment.
  

Preferred Qualifications:

• AI and tech savvy driven.

• Experience with influencer marketing or organic growth strategies.

• Experience with soft launches, global game launches, and live service growth strategies.

• Experience with brand marketing.

• Experience with cross platform and web user acquisition.

• Experience working with cross-functional game development teams.

• Passion for gaming and deep understanding of player behaviors.

• ASO, SEO, or other organic growth skills
  

At Series Entertainment, we value creativity, diversity, and bold thinking. We are an equal opportunity employer and welcome talent from all backgrounds. If you’re excited about shaping the growth engine for next-generation mobile games, we can’t wait to meet you!

This role requires professional fluency in written and spoken English, as day-to-day communication is in English. Please submit your application materials in English.

Series Entertainment embraces diversity and is committed to creating an inclusive environment for all employees. We are an equal opportunity employer, welcoming individuals from various backgrounds, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. If you are driven by the challenge of enhancing development operations and want to impact the future of gaming technology, we want to hear from you!

Take the next step in your career and apply to be part of our cutting-edge team today!