Huckleberry Labs Logo

Huckleberry Labs

User Acquisition Marketing Manager (Remote, Contract)

Reposted 6 Days Ago
Be an Early Applicant
In-Office or Remote
Hiring Remotely in Los Angeles, CA
Mid level
In-Office or Remote
Hiring Remotely in Los Angeles, CA
Mid level
Manage global app and web paid acquisition campaigns across major ad platforms, optimize multi-million dollar budgets for CAC/ROAS, run experiments and lift tests, analyze campaign data, coordinate with creative/product/data teams, and identify scalable growth channels and acquisition-to-retention improvements.
The summary above was generated by AI
About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. 

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the role
 
As a User Acquisition Marketing Manager, you’ll be responsible for successfully executing on our user acquisition strategy. You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing. This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world. 
 
This is a 40-hour per week, 12-month contract on a 1099 basis.

Areas of responsibility

  • Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.

  • Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.

  • Manage and optimize a multi-million dollar budget across paid media channels.

  • Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.

  • Explore and evaluate user growth opportunities and prioritize by impact.

  • Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).

  • Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.

  • Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.

  • Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

Requirements

  • 4+ years of relevant work experience. 

  • In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus.

  • Experience working with an MMP (e.g., AppsFlyer).

  • Experience working with data analytics platforms (e.g., Amplitude).

  • Experience running lift tests.

  • Strong analytical and reporting skills.

  • Technical knowledge and experience setting up conversion tracking.

  • Excellent sense of accountability and ownership.

  • A blend of creative and analytical approaches to problem-solving.

Nice to have

  • Comfortable working within a fast-paced environment and leveraging AI tools.

  • Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.

  • ASO experience is a plus.

  • Experience with Web2App marketing campaigns.

  • Experience with subscription businesses.

  • Affiliate marketing experience is a plus.

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Similar Jobs

CDW Logo
CDW

Consultant

51 Minutes Ago
Remote or Hybrid
US
156K-241K Annually
Expert/Leader
156K-241K Annually
Expert/Leader
Information Technology
Lead technical delivery and governance for enterprise ServiceNow implementations, providing architecture, standards, training, risk escalation, stakeholder communication, and client advisory. Drive solution design for CSM and ITSM, mentor engineers, and ensure successful implementation across large-scale engagements.
Top Skills: CsmItsmServicenow Certified Technical Architect (Cta)Servicenow Platform
SentiLink Logo
SentiLink

Manager, Model Risk and Governance

An Hour Ago
Remote
United States
210K-240K Annually
Senior level
210K-240K Annually
Senior level
Fintech • Information Technology • Software
Lead and grow a model risk and governance team, set strategy, and run model validation, performance and drift monitoring, fair-lending assessments, governance documentation, model inventory, and change management. Own customer and regulator-facing governance relationships, prepare validation reports, track remediation, balance strategic roadmap with operational demands, and perform hands-on technical work as needed.
Top Skills: Aws Ec2Aws RdsAws RedshiftAws S3PostgresPython 3SQL
SentiLink Logo
SentiLink

Scientist

3 Hours Ago
Remote
United States
120K-220K Annually
Entry level
120K-220K Annually
Entry level
Fintech • Information Technology • Software
Build, train, and productionize machine learning models for fraud detection and identity verification. Perform data acquisition, feature engineering, experimentation, monitoring, and analyses to inform product, sales, and risk decisions. Collaborate with engineering, data acquisitions, and risk operations to maintain data quality and ship production-ready code. Research new fraud types and contribute to new product development across the ML lifecycle.
Top Skills: AWSEc2PostgresPythonRdsRedshiftS3

What you need to know about the Boston Tech Scene

Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.

Key Facts About Boston Tech

  • Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
  • Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
  • Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
  • Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account