The Sr. Manager will lead competitive and market intelligence efforts, analyze trends, and deliver actionable insights to inform business strategies across various teams.
PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.
At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose.
Join us and be part of a team that is making a real impact.
To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Position Summary:
The Sr. Manager, Competitive & Market Intelligence is responsible for the discovery, consolidation and communication of key trends, opportunities, threats, and implications related to PointClickCare’s Skilled Nursing and Senior Living markets and competitive environment. This individual will leverage knowledge gained to summarize data findings, regularly inform key internal stakeholders of current trends and market activities, and present recommendations to marketing, sales, product management, and senior management to support business and product strategy decisions.
Key Responsibilities:
- Conduct thorough research into the PointClickCare target markets, Skilled Nursing and Senior Living, leveraging media releases, publications, promotional materials, online resources, customer interviews as content sources.
- Collaborate with internal resources to define Competitive Intelligence needs for PointClickCare.
- Lead and provide actionable recommendations based on a) analysis of internal and external business issues and environmental factors b) assessment of available data and determination of knowledge gaps c) translating data into trends with estimated business impact.
- Develop market research and scenario based analysis to enhance strategic decision making and support recommendations for the Senior leadership team
- Integrate historical industry data trend analysis, high-level strategic market movements, and campaign initiatives to develop and support product and pricing forecasts
- Collaborate with Key Account Management, Business Development and Product teams to define and deliver strategic projects
- Work with customers to identify weakness and strengths of our products and services and develop surveys to capture and quantify market information.
- Work with sales/AM teams and customers/prospects to develop win/loss analysis and help the company to have better success in converting leads
- Identify and develop business analysis of new and innovative opportunities for organic growth.
- Deliver Competitive Intelligence content and facilitate knowledge sharing amongst internal/external stakeholders and teams.
- Manage competitive info related to both product- and market activities, including development and maintenance of sales-enablement resources (e.g Competitive Battlecards).
- Offer guidance and share knowledge with sales and marketing to identify differentiated value propositions for various solutions and offerings.
- Expand the competitive intelligence coverage across the Home Health and Acute & Payer (A&P) markets
- Manage market research projects from supplier selection to project delivery. Work in collaboration with preferred research groups and internal resources to identify industry topics, develop market analysis and contribute on the creation of marketing assets and product briefs.
- Develop relationships with top consulting/research companies to enhance company’s brand in the healthcare space.
- Build rapport with KLAS Research consultants and educate PointClickCare leadership team on KLAS assessment criteria to improve company’s participation in vendor evaluations
- Organize focus group sessions with C suite executives from LTPAC providers. Engage PointClickCare’s market leaders on these sessions to identify market drives and understand providers’ key challenges and strategic plans
- Educate sales and marketing teams on the regulatory landscape and its impact on the post-acute market. Develop lectures and collateral materials to be used in customer facing meetings and internal presentations
- Expand company’s relationships with major associations to develop lead generation programs, market research projects and branding initiatives that enhance PointClickCare presence across the association’s membership base.
Skills & Qualifications:
- 8 years of experience in one or more of product marketing, sales, market research, product management, technical writing and analytics functions.
- Passionate ability to transform strategy & insight into compelling senior leadership presentations – the candidate should have a high degree of proficiency with PowerPoint combined with a natural storytelling ability
- Minimum 2 years of experience conducting competitive intelligence or market intelligence in the software industry.
- Strong preference for candidates with experience in technology solutions targeted to the senior care market.
- Proven track record of success of cross-functional project management, with the ability work collaboratively across all functions.
- Ability to structure and present qualitative data in a compelling and convincing fashion; strong writing, presentation, and project management skills.
- Analytical and strategic thinking abilities needed, along with the ability to see the big picture from scattered pieces of information.
- Able to collect and synthesize complex information, making it relevant, understandable and actionable for key stakeholders.
- Expand the competitive intelligence coverage across the Home Health and Acute & Payer (A&P) markets
- Manage market research projects from supplier selection to project delivery. Work in collaboration with preferred research groups and internal resources to identify industry topics, develop market analysis and contribute on the creation of marketing assets and product briefs.
- Develop relationships with top consulting/research companies to enhance company’s brand in the healthcare space. Build rapport with KLAS Research consultants and educate PointClickCare leadership team on KLAS assessment criteria to improve company’s participation in vendor evaluations
- Organize focus group sessions with C suite executives from LTPAC providers. Engage PointClickCare’s market leaders on these sessions to identify market drives and understand providers’ key challenges and strategic plans
- Educate sales and marketing teams on the regulatory landscape and its impact on the post-acute market. Develop lectures and collateral materials to be used in customer facing meetings and internal presentations
- Expand company’s relationships with major associations to develop lead generation programs, market research projects and branding initiatives that enhance PointClickCare presence across the association’s membership base.
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PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
PowerPoint
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