US Public Sector Marketing Manager

Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way.

The US Public Sector Marketing Manager will be a holistic, hands-on marketer responsible for developing and executing multi-channel campaigns across digital, email, ABM, and events—while also serving as a strong content creator for the US Federal and Public Sector market. This role requires someone who can collaborate closely with Sales, understand complex Public Sector buying cycles, and independently lead initiatives from strategy through execution. 

Key Responsibilities 

• Build and execute multi-channel campaigns (email, paid digital, website, SEO, content syndication) to drive awareness and pipeline within the US Public Sector. 
• Manage campaign planning, targeting, execution, optimization, and reporting end-to-end. 
• Own TotaraGov.com strategy, content, and campaign landing pages 
• Develop ABM programs targeting Federal agencies and key system integrators. 
• Partner closely with the US Public Sector sales team on account targeting, messaging, and sales materials. 
• Write compelling content tailored to the Federal audience, including blogs, ebooks, guides, and white papers. 
• Plan and execute field events, trade shows, and sector-specific conferences, and support pre and post event communication 
• Track ROI and contributions to pipeline. 

Experience & Qualifications 

• 5–7+ years of B2B marketing experience, ideally in SaaS, HR tech, learning technology, or GovTech. 
• Experience marketing to the US Public Sector/Federal/SLED audience—understanding of procurement cycles, budget processes, and compliance frameworks. 
• Strong writing and storytelling skills with examples of long-form content (blogs, ebooks, guides). 
• Hands-on expertise in digital marketing, email automation, and ABM campaign execution. 
• Experience planning and delivering field marketing or event programs. 
• Ability to work independently, take initiative, and lead multiple projects simultaneously. 
• Strong collaboration skills with cross-functional teams, especially Sales. 

Preferred 

• Knowledge of the learning technology space, LMS/LXP platforms, or compliance training. 
• Experience with HubSpot, Google Analytics, Wordpress, SEMRush, and ABM tools  
• Familiarity with FedRAMP and other Federal compliance frameworks. 

Benefits and Perks:

• Enhanced Parental Leave
• Professional Development Opportunities
• Annual Wellbeing Allowance
• New Joiner home working set-up allowance
• Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve

This position is a full time, fully remote opportunity. Some travel is required.

We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.