The GTM Enablement Manager drives strategic product launches, ensures commercial team readiness through training and resources, and measures performance impact of enablement programs while collaborating cross-functionally.
Team Summary:
Our Revenue Enablement team is a 10‑person, remote‑first group across Canada and the U.S., with occasional “moments that matter” meetups in Mississauga. The team spans program/GTM enablement managers, training specialists, and a content manager, providing end‑to‑end support for onboarding, training, and content operations. We partner closely with Sales, Customer Success, Marketing, and Professional Services to drive adoption of core tools and systems (e.g., CRM, enablement, coaching, and analytics platforms). It’s an exciting team to join because our work is highly visible—owning major enablement programs, product launches, and training series that directly improve our commercial team's performance and customer outcomes.
Job Summary:
This role exists at PointClickCare to ensure product launches are strategically aligned with the company’s mission and revenue objectives. It drives collaboration across GTM strategy, product,
marketing, and sales teams to define positioning, messaging, and target segments for new solutions. By monitoring adoption and revenue impact, the role uses data and feedback to refine enablement strategies and maximize launch success. Ultimately, it enables PointClickCare to deliver innovative healthcare technology to the market effectively and achieve measurable business outcomes.
Key Responsibilities:
- Alignment with product team priorities: Oversee all strategic product launches aligned with product team priorities, ensuring seamless execution and cross-functional collaboration. Maintain visibility and governance over additional product launches, migrations, and upgrades led by Market Leads within their respective segments, providing guidance and alignment to overall business objectives.
- Commercial Team Readiness: Lead the design and delivery of comprehensive enablement programs—including training, playbooks, and competitive intelligence—to ensure customer-facing teams (Sales and CSMs) are fully equipped to position and deliver the value of new products. Provide strategic guidance and resources for objection handling, pricing strategies, and value propositions to drive confident selling and successful adoption.
- Cross-Functional Coordination: Serve as the primary liaison between Revenue Operations, Product, Marketing, Sales, Professional Services, and Customer Success to ensure seamless communication and execution of product launches. Drive alignment on timelines, KPIs, and success metrics, fostering collaboration across teams to deliver consistent and impactful go-to-market outcomes.
- Performance Measurement: Track the adoption and effectiveness of enablement materials to ensure they drive desired outcomes. Monitor revenue impact from product launches and leverage data-driven insights and feedback to refine enablement strategies, optimizing performance and maximizing business impact.
- Standardized Launch Framework: Develop and implement a scalable, standardized framework for all commercially available product launches to ensure consistency, efficiency, and alignment across Revenue, Marketing, and Product teams. Establish clear processes and best practices that enable repeatable success and seamless cross-functional collaboration.
Minimum Requirements:
- Strategic Planning & Execution: Ability to design and implement enablement programs that support product positioning and adoption
- Project Management: Strong organizational skills to manage timelines, deliverables, and stakeholder expectations.
- Cross-Functional Collaboration: Skilled at working with product, marketing, sales, and GTM teams to ensure alignment.
- Strong problem-solving and adaptability in fast-paced environments.
- Leadership qualities to influence without direct authority.
Preferred Requirements:
- Familiarity with AI-driven sales enablement platforms and automation workflows for scaling launch readiness.
- Ability to present insights and recommendations to C-suite stakeholders with clarity and impact.
- Leading virtual teams across product, marketing, and sales with authority and influence, even without direct reporting lines
- Crafting compelling narratives that connect product value to customer outcomes and revenue goals.
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Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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