By Appointment Only, Inc. (BAO) Logo

By Appointment Only, Inc. (BAO)

Sales Training Manager

Posted 8 Days Ago
Be an Early Applicant
Hybrid
Chelmsford, MA
90K-90K Annually
Mid level
Hybrid
Chelmsford, MA
90K-90K Annually
Mid level
The Training Manager delivers tailored training for SDRs, improves their performance through coaching, and aligns training with client goals.
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Hybrid Role (3 days in office / 2 days WFH)

Join BAO and play a key role in shaping a high-impact, revenue-driving function. You’ll work with leading tech clients and early-career sales talent while helping build and scale a best-in-class sales training program (BAO Training Academy). This is an opportunity to directly influence pipeline generation, elevate sales performance, and make a measurable impact on client success.

The Training Manager drives Sales Development Representative (SDR) performance by delivering targeted training, coaching, and campaign enablement. This role acts as the bridge between client expectations and SDR execution, ensuring reps are equipped to generate pipeline and engage executive-level buyers effectively.

Role and Responsibilities

  • Deliver onboarding and ongoing training for SDRs in a high-volume outbound environment
  • Translate client messaging, technical concepts, and buyer personas into effective talk tracks and training materials
  • Create and refine battlecards and objection-handling frameworks
  • Coach SDRs through call reviews, live feedback, and skill development sessions
  • Identify performance gaps (campaign-specific vs. core sales skills) and implement targeted coaching
  • Partner with Team Managers and client teams to align training with campaign goals
  • Track performance metrics and adjust training to improve results
  • Support hiring by interviewing SDR candidates

Requirements/Skills

  • 3+ years in sales training and coaching, or a related field (B2B/tech preferred)
  • Experience in high-volume outbound or phone-based sales environments
  • Ability to diagnose performance gaps and identify root causes
  • Proven ability to coach and develop individuals with varying skill levels and learning styles
  • Comfortable communicating with clients and collaborating cross-functionally with multiple departments (sales, leadership, and client teams)
  • Strong time management and organization skills
  • Comfortable giving and receiving direct, constructive feedback

Success Looks Like

  • SDRs ramp quickly and hit activity and meet targets
  • Improved call quality, messaging, and conversion rates
  • Strong alignment between client expectations and SDR performance

Benefits

  • 401(k) matching
  • Health, dental, and vision insurance
  • Paid time off
  • Work from home Mondays and Fridays

Compensation: $90,000/year

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