The Thumbnail Designer will lead a team to create eye-catching YouTube thumbnails based on crypto news and concepts, collaborating with other creatives to deliver impactful designs.
We are the World’s No.1 LIVE Crypto streaming channel covering Bitcoin, breaking news, hottest stories, altcoins, top founders and billionaires’ next big market moves, every single day.
We are the fastest growing crypto media business in the world. What started with two enthusiasts streaming crypto content from a coffee shop, has now become a consortium of the most influential media channels for live crypto news, trading, investing, web3 and crypto gaming content; working with the biggest advertising partners, affiliates and paid products or services in the industry.
The idea was born off the back of Ran's successful career at CNBC global having started the world’s first televised daily crypto news show. The restrictions of legacy and corporate media led to the idea of pursuing a media venture that is now at the forefront of the media 2.0 movement for tech, finance and crypto.
Today we have over 140+ team members that create content and build products that accrue over 10M monthly views across our network of channels and 85k+ daily active users. We are hungrier than ever before, driven by a mission of achieving the impossible and building the most profitable community in the world.
We are a group of enthusiasts, misfits and entrepreneurs that work harder than anyone else in the industry; fueled by passion and obsession for what we love to do. If you feel you are aligned with our core values, have an obsession with what you do and know how to consistently provide value - WE NEED YOU!
Role Overview
Crypto Banter creates multiple design assets on a daily basis for our content platforms. These design thumbnails encapsulate the story in the most eye-catching, interesting manner and act as a marketing asset for each show. We are looking for an art director with crypto knowledge that can assist the design team in conceptualizing and executing these designs and thumbnails on a daily basis. This role requires experience and knowledge of crypto to understand stories or news events and translate that understanding into punchy, eye-catching and impactful thumbnails to be used and packaged with the content that is distributed.
What you'll do
- Lead and Scale the Creative Squad: Direct a high-performance design team of three, managing the end-to-end execution of daily visual assets while collaborating with the Lead Art Director to maintain "Brilliance or Nothing" standards.
- Conceptualise Viral Storytelling: Translate complex crypto news, market shifts, and "breaking" narratives into punchy, high-CTR YouTube thumbnails that encapsulate the story in the most eye-catching and urgent manner possible.
- Rapid News Translation & Relay: Spearhead daily morning briefing calls to digest the latest market moves and breaking stories, immediately distilling these insights into actionable creative briefs for the design team.
- Optimise for Performance & CTR: Apply a deep understanding of YouTube’s backend mechanics and audience psychology to create assets that win the "click" by a mile, ensuring all packaging is impactful and market-relevant.
- Operationalise Design Workflows: Build and maintain a seamless, efficient design process that can withstand the intense time constraints of a live streaming environment, ensuring every show asset is ready for the "Stream Team" before go-live.
- Cross-Functional Creative Direction: Provide expert art direction and execution for diverse auxiliary projects across the media network, ensuring a consistent and "elite" visual identity across all platforms.
Your skills and experience
- Visual Storytelling and Execution: Proven ability to turn complex crypto narratives and "breaking" market news into high-impact YouTube thumbnails that are simple, urgent, and designed to win the click.
- Crypto Fluency and Market Literacy: A deep-rooted "fellow degen" mentality with a daily obsession for watching the charts, following altcoins, and tracking the world’s biggest market moves.
- Creative Leadership and Briefing: Experienced in leading and managing international design teams, with the ability to relay complex daily stories into clear, actionable creative briefs for rapid execution.
- YouTube Psychology and Backend Mastery: A strong understanding of YouTube mechanics, specifically focusing on click-through rates (CTR) and audience retention strategies used by top-tier crypto and finance channels.
- High-Velocity Performance: Exceptional ability to work under intense pressure and tight time constraints, delivering production-ready assets for live shows on a daily basis.
- Strategic Communication and Copywriting: Sharp copywriting skills used to craft titles and visual hooks that capture attention while maintaining transparency and brand integrity
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