Territory Sales Manager (Midwest USA)

Who We Are

X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility.

Today, XDS is quiet no more.

XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about.

X-LAB is the new inflection point for the category.

We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers.

Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders.

That is what makes this moment exciting.

Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time.

Are you ready to ride ahead of the pack?

Learn more at https://xlabbikes.com

See an insider’s look of our factory: Youtube Video

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XDS is seeking a Territory Sales Manager to join us on this ground-floor opportunity to establish XDS in the North American market. This is a hands-on, field-based sales role focused on opening new dealer accounts and getting XDS bikes on shop floors across a defined territory. You’ll be out in-market most days, walking into stores, having real conversations with shop owners and managers, and building relationships face to face. This role is about laying the groundwork for XDS in North America and being the brand’s presence on the ground.

The territory for this position will cover Illinois, Michigan, Indiana, Iowa, Wisconsin, Ohio, or Kentucky. We welcome applicants in any of these states.

What You’ll Do

• Visit bike shops regularly to introduce XDS, open new accounts, and grow relationships

• Prospect in person within your territory, including cold walk-ins

• Take deals from first conversation through initial order

• Train shop staff on product and positioning

• Keep a pulse on competitors, pricing, and local market dynamics

• Represent XDS in a professional, consistent way

You’re a Great Fit With:

• Experience in the cycling industry and with bicycle shops (mandatory)

• 5+ years of sales experience built on relationships, not just inbound leads

• Ability to build interest and convert into sales

• Comfort and flexibility with traveling, opening doors, and starting conversations in person

• Strong organization and follow up skills

• Background or interest in cycling or performance sports

Success Metrics (1st Year)

• Opening new dealer accounts

• Hitting agreed revenue targets

• Establishing active dealers and demo placements

• Maintaining a healthy pipeline and consistent territory coverage

Our Compensation and Benefits

• Salary plus commission structure (expected OTE $125k-$175k)

• Demo bike fleet and comprehensive travel allowances

• Remote-focused role

• Office space in beautiful Santa Monica, California