Marketing Automation Specialist

At Zelis, we Get Stuff Done. So, let’s get to it! 

  

A Little About Us 

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

At Zelis, AI is woven into the fabric of how we work. Every associate is expected - and empowered - to partner with AI to challenge the status quo, accelerate innovation, and amplify their impact. This is a place for builders with a growth mindset who act with agility, embrace change, and use modern technology to shape smarter solutions, exceptional experiences, and the future of our industry for our clients, customers, and our culture.

  

A Little About You 

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.

Position Overview

At Zelis, we Get Stuff Done. So, let’s get to it!
A Little About Us
Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.
A Little About You
You’re a hands-on marketing technologist who enjoys building, launching, and optimizing campaigns. You’re comfortable working in Salesforce Marketing Cloud, eager to learn, and excited to take ownership of campaign execution across email and SMS.
You’re naturally curious and not afraid to test new ideas - whether that’s improving a journey, streamlining a workflow, or exploring how AI tools can help speed up campaign development. You’re detail-oriented, collaborative, and motivated by seeing campaigns go from concept to launch.
Position Overview
Zelis is looking for a Marketing Automation Specialist to support the execution and optimization of member marketing campaigns across email, SMS, and other outbound channels.
This role is primarily focused on building and deploying campaigns within Salesforce Marketing Cloud, including journey orchestration, automation workflows, and campaign QA. You’ll partner closely with marketing managers, analytics, and Salesforce teams to bring campaigns to life and ensure high-quality execution.
In addition to campaign execution, you’ll contribute to ongoing improvements in marketing operations—supporting vendor coordination, process optimization, and exploration of new tools and technologies, including AI-driven solutions that improve speed to market and team efficiency.

What You’ll Do 

• Build, test, and deploy email and SMS campaigns and multi-step member journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).  

• Translate campaign requirements into technical execution, including audience segmentation, dynamic content, and automation logic.  

• Perform end-to-end QA to ensure accuracy across targeting, personalization, links, and tracking.  

• Support the development and maintenance of automated workflows and triggered campaigns.  

• Partner with marketing managers, analytics, and Salesforce teams to ensure campaigns are executed accurately and on time.  

• Maintain campaign tracking standards, including UTM tagging and platform-level tracking consistency.  

• Assist in monitoring campaign performance and support test-and-learn initiatives to improve engagement and conversion.  

• Support day-to-day Marketing Cloud operations, including data quality checks, subscriber management, and campaign setup.  

Marketing Operations & Optimization (Secondary Focus): 

• Assist with vendor coordination, including tracking requests, issues, and follow-ups.  

• Contribute to process documentation and identify opportunities to improve workflows and campaign execution efficiency.  

• Support platform enhancements, integrations, and operational improvements as needed.  

AI & Innovation: 

• Explore and apply AI tools (including Zelis-approved tools and ChatGPT) to streamline campaign development, QA, and workflow efficiency.  

• Experiment with new approaches, including automation enhancements or lightweight agent-based solutions, to improve speed to market.  

• Share learnings and contribute to evolving best practices for AI-enabled marketing operations. 

 

What You’ll Bring to Zelis 

• Bachelor’s degree and/or equivalent work experience (required).  

• 2–3+ years of experience in marketing automation, campaign operations, or marketing technology roles.  

• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).  

• Working knowledge of SQL, HTML, and/or AMPscript.  

• Experience building and deploying email and SMS campaigns, including basic journey orchestration.  

• Understanding of campaign execution workflows, QA processes, and marketing operations best practices.  

• Strong attention to detail and ability to manage multiple campaigns and deadlines.  

• Comfort working cross-functionally with marketing, analytics, and technical teams.  

• Curiosity and willingness to explore new tools, including AI-driven solutions.  

• Strong problem-solving, organizational, and communication skills. 

 
 
Bonus if You Have 

• Experience with Marketing Cloud integrations (APIs, FTP, MC Connect, SSJS).

• Familiarity with deliverability best practices and inbox monitoring.

• Experience with campaign performance reporting and optimization.

• Exposure to AI tools or automation workflows that improve marketing efficiency. 

• Experience in healthcare, insurance, or B2B2C environments.

 

Location and Workplace Flexibility 

We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote-friendly culture, and all our employees’ work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with company policies. 

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We welcome applicants from all backgrounds and encourage you to apply even if you don’t meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email [email protected].

Disclaimer

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.

Base Salary Range

$65,000.00 - $82,650.00

At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors, including experience, education, qualifications, as well as job-related and industry-related knowledge and skills, etc. Base pay is just one part of our Total Rewards package, which may also include discretionary bonus plans, commissions, or other incentives depending on the role.

Zelis’ full-time associates are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

Equal Employment Opportunity  
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 
 
We welcome applicants from all backgrounds and encourage you to apply even if you don’t meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all. 

Accessibility Support 
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email [email protected]. 

  

Disclaimer 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.