Technical Sales Manager

Badger Meter is a leading global water technology company, with a mission to preserve and protect the world’s most precious resource.  For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient.  Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

Here at Badger Meter, we believe that our approach to diversity, equity, and inclusion is the very foundation of our success. Our commitment is reflected in our core values, where we strive to create an environment that celebrates differences, encourages innovation, and ensures that every voice is celebrated and appreciated.  

We understand that a diverse team brings a variety of perspectives and ideas, which ultimately fosters creativity and excellence. Badger Meter provides opportunities for career growth and development for every employee by creating a supportive and inclusive workplace where they can make meaningful contributions while preserving the world’s most precious resource. 
 

The Technical Sales Manager is a pivotal leadership role responsible for managing and guiding a team of Solution Architects, Senior Solution Architects and Sales Engineers. This position focuses on driving the technical sales strategy, ensuring that the team effectively supports the sales process, and delivering high-value solutions to customers. The Technical Sales Manager will work closely with the sales, product development and marketing teams to align technical resources with business objective, ultimately driving growth and customer satisfaction.

This role will require up to 60% travel.

Essential Job Duties

• Lead, mentor and manage team and provide guidance, coaching and professional development opportunities to ensure the team is equipped to meet the demands of the sales process.

• Develop and implement a comprehensive technical sales strategy that aligns with the company's overall sales goals. Ensure that the team is effectively supporting the sales process by delivering technical expertise, solution design, and customer presentations.

• Collaborate with the sales team to provide pre-sales technical assistance, including solution/system design, RFP/bid responses, and customer presentations. Ensure that the technical team is prepared to address customer needs and provide innovative solutions.

• Work closely with product management, marketing and sales teams to ensure the alignment of technical resources with product offerings and customer needs. Provide feedback from the field to inform product development and marketing strategies.

• Engage directly with key customers to understand their technical requirements, challenges and opportunities. Leverage this understanding to tailor solutions that meet customer needs and drive satisfaction.

• Allocate technical resources effectively across various sales opportunities. Ensure that the team is prioritizing efforts based on the potential for revenue growth and customer impact.

• Ensure continuous learning and development of the technical team. Stay abreast of industry trends, new technologies, and competitive offerings and ensure that the team is equipped wit the latest knowledge and skills.

• Set performance goals for the technical team, track progress and evaluate performance effectiveness. Provide regular feedback and implement corrective actions as needed to ensure the team meets or exceeds objectives.

Education and Experience

• Bachelor's degree in Engineering, Computer Science, Business or a related field required. An advanced degree is preferred.

• 8+ years of experience in technical sales, sales engineering or solution architecture.

• At least 3+ years in a leadership role.

• Proven track record of managing technical teams in a sales driven environment.

Qualifications

• Strong leadership and team management skills, with experience in mentoring and developing technical professionals.

• Advanced proficiency in technical sales methodologies, solution design, and customer presentations.

• Excellent communication, negotiation, and interpersonal skills, with the ability to interact effectively with customers and internal stakeholders.

• Deep understanding of the industry, products and technologies relevant to the company offerings.

• Ability to travel up to 50% of the time for customer meetings, sales opportunities, and team development.

Competencies

• Leadership: Ability to inspire and guide a technical team towards achieving business goals.

• Strategic Thinking: Capable of developing and executing a technical sales strategy that algins with broader business objectives.

• Collaboration: Works effectively across departments to ensure alignment and successful execution of sales strategies.

• Technical Expertise: Deep understanding of technical solutions and the ability to translate complex concepts into customer-friendly solutions.

• Customer Focus: Strong commitment to understanding and addressing customer needs, ensuring high levels of satisfaction and long-term relationships.

Working Conditions:

• Must be able to sit for prolonged periods of time.

• Requires prolonged periods of talking/listening.

The target base compensation for this role is $135,000 plus sales incentive plan.

• Competitive Pay

• Annual Bonus

• Eligible for Annual Pay Increases

• Comprehensive Health, Vision, and Dental Coverage 

• 15 days Paid Time Off + 11 Paid Holidays  

• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation.  In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!

• Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more 

• Educational Assistance – Tuition Reimbursement up to $5,250 

• Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage

• Health Savings Account (HSA) & Flexible Spending Account (FSA) options

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship.  

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