The Technical Content Manager will create technical content, collaborate with teams, and develop strategies to enhance product messaging and market fit.
About Recast:
Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.
About the Role:
Do you have expertise in the end user computing landscape and the modern workspace? And are you looking to leverage your engineering knowledge, including endpoint and application management, into an impactful role helping organizations understand the value of modernizing their application delivery and users' digital experience? Recast Software is looking for a modern workspace subject matter expert to join our marketing team as a Technical Marketing Manager to create and deliver content supporting go-to-market efforts for our Application Workspace product line.
Reporting to the Director of Marketing, this role sits at the center of product, marketing, and sales—turning technical product expertise into compelling messaging, positioning, sales enablement, and technical content that drives demand, adoption, and revenue.
You’ll partner closely with Product, Sales, Growth Marketing, and Web & Brand teams to define the product’s market fit, craft the story, and ensure we communicate its value clearly to our core IT audience and our global partners. This is a hands-on and strategic role ideal for someone who thrives on turning technical capabilities into market-winning narratives.
What You’ll Do:
- Serve as a subject matter expert in end user computing and application deployment within marketing, building our technical content strategy and creating marketing assets.
- Create high-impact technical content: how-to videos, product demo recordings, blog posts, tutorials, solution briefs, customer case studies, webinars, and more.
- Create real world scenarios in Application Workspace to showcase state of the art technologies, like MSIx deployments, MSIx AppAttach, Azure virtual desktop environments, Citrix migration scenarios, applications management (patching and delivery), and best practices for application configuration.
- Deliver content that compares and contrasts Application Workspace features with traditional application management and patching, such as workspace management solutions like Ivanti and SCCM.
- Translate technical product capabilities into clear, engaging narratives for IT professionals.
- Collaborate with Product, Growth Marketing and Sales to support product launches, campaigns, and enablement assets for end users and global partners.
- Collaborate with Product to deeply understand product capabilities, use cases, and the competitive landscape, while partnering on launches, competitive teardowns, and scenario guides (integrating with VDI, automated deployment, etc.)
- Own the end-to-end content production process—from scripting and recording to editing, publishing, measuring effectiveness, and iterating.
- Leverage expertise to share market trends, customer feedback, and competitor activity to inform product positioning and strategy.
- Monitor content performance and adjust strategy based on engagement and feedback, as well as review content for technical accuracy.
What You've Done:
- 3+ years of experience in a technical role with End User Computing (EUC), modern workspace technology, or application deployment (e.g. VMware, Citrix).
- 3+ years experience with application delivery.
- Experience creating technical content, at least internal documentation.
- Excellent writing and storytelling skills with the ability to simplify complex topics.
- Highly collaborative and comfortable working cross-functionally internally as well as with strategic partners.
What Stands Out:
- Experience supporting product launches, sales enablement, and demand generation.
- Experience with product marketing and sales enablement.
- Blog and/ or video content experience.
- Experience with application packaging and deployment at scale, e.g. MSI, MSIX, Intune, Azure Virtual Desktop etc.
- VDI expertise: Citrix CVAD/DaaS or VMware Horizon/ Omnissa, including FSLogix, App Layering/App Volumes, and image management (MCS/PVS or equivalent).
- Hands on experience with Microsoft modern workspace technology like Intune and MECM.
- Experience with MacOS management.
What We Value:
• We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.
• We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.
• We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.
• We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.
• We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.
What We Offer:
• The salary range for this position is $90,000-$125,000 USD for US candidates and $100,000-$136,000 CAD for Canadian candidates. Additionally, cash compensation for this role includes 7.5% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.
• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave
Why we love working at Recast:
It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.
Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.
Top Skills
Citrix
End User Computing
Vdi
VMware
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The Support Account Manager ensures customer satisfaction through proactive service delivery, problem resolution, performance tracking, and communication with management at all levels.
Top Skills:
AICloud SoftwareItilItsm
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Design and build infrastructure and platform features for AI workloads. Write clean code, automate processes, and collaborate with teams to deliver user-friendly software.
Top Skills:
Amazon Web ServicesDockerGoGCPHelmJavaJavaScriptJenkinsKubernetesAzurePythonSplunkTerraform
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The Director Outbound Product Manager will develop product strategies for Field Service Management, create enablement content, collaborate across teams, and influence stakeholders to drive product adoption and value communication.
Top Skills:
Ai-Enhanced TechnologyCloud-Based Platform
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
