Sr. Web Growth Lead

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Klaviyo is seeking a Web Growth Manager to evolve our global web experience with a sharp focus on growth, funnel optimization, and AI-powered personalization. This role will execute strategies that drive top-of-funnel acquisition, optimize visitor-to-lead conversion, and build personalized, scalable digital experiences. You'll partner cross-functionally with Marketing, Engineering, UX, and other stakeholders to build innovative, data-driven web journeys that directly impact pipeline and revenue growth.
This is a unique opportunity to sit at the intersection of AI innovation, growth strategy, and digital experience design-helping Klaviyo scale its digital presence while delivering world-class journeys for our diverse B2B customer segments.
How You Will Make a Difference:

• Own and accelerate product-led conversion & personalized experiences across klaviyo.com - designing experiences that let visitors try, learn, and convert directly through interactive free tools, demos and guided product exploration.
• Build, test, and optimize free tools and self-serve demo experiences (using platforms like Navattic) to showcase product value early in the buyer journey.
• Prioritize and deliver initiatives that strengthen the bridge between website engagement, interactive free tools, and product activation, including optimizing the back end CMS capabilities to support front end build.
• Lead discovery efforts grounded in user behavior, funnel data, and competitive benchmarks to identify opportunities for innovation in the self-serve & growth experience.
• Partner with Product Marketing, Demand Gen, and Growth Engineering to ensure PLG & personalized experiences drive qualified, high-intent leads into the sales and onboarding funnel.
• Support a 6-12 month roadmap for product-led web experiences and personalization - aligning with Klaviyo's growth and self-serve acquisition strategy.
• Collaborate with Design and UX to maintain seamless, high-performing experiences that communicate product value intuitively and beautifully.

Who You Are:

• 5+ years of product management experience, including 3+ years in growth or web product.
• Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS or e-Commerce companies via personalization & experimentation.
• Hands-on experience implementing AI-powered features in digital products.
• Strong background in web analytics, experimentation, and funnel analysis.
• Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS.
• Understanding of SEO, marketing automation, and lead management platforms.
• Ability to define product roadmaps, write detailed requirements, and deliver with agile teams.
• Strong analytical mindset, experience in growth hacking via experimentation and PLG.
• Excellent communication skills, ability to influence both technical and executive stakeholders.
• Experience scaling global websites across multiple languages and markets
• Knowledge of B2B SaaS or e-Commerce product growth models

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$148,000 - $222,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process . For more information about how we process your personal data, see our Job Applicant Privacy Notice .
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
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