Sr. Qualitative Strategist

About Us  
CMB is a full-service custom market research and strategy firm based in Boston, Massachusetts. As a Top 25 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We invest in ongoing AI-driven solutions and combine this with the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.

Innovation is deeply embedded in how we work. That commitment has earned us recognition as one of the GRIT Top 50 Most Innovative Companies, and it shows up daily in how we approach research, insights, and client impact. At CMB, you’ll have meaningful opportunities to achieve your full potential — from learning new skills and expanding your expertise to advancing your career in an environment where you are supported, valued, and encouraged to innovate. 
Our benefits say a lot about how much we value our employees: we offer a fully paid sabbatical, an annual wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP).  
ESOP?  Yes, we are 100% employee owned! An ESOP is a qualified retirement plan, similar to a 401k, but you don’t have to make any financial contributions to participate in the rewards. When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.  

About the Position 

Are you ready to level up your career in market research? The Sr. Qualitative Strategist drives qualitative excellence by fostering strong client relationships, overseeing project and program scoping, and leading projects through execution. This role exemplifies CMB’s best practices & values, fosters innovation, empowers teams, and collaborates in ongoing initiatives across the business.  

This role reports to the VP of Qualitative Insights and Strategy, collaborating remotely and supports successful client-project delivery across the company. This person will be innovative and excited about leveraging new technology. All CMBers are presented with many opportunities to continue growing professionally and interacting with team members and clients.   

About You 

People say you excel in understanding human behavior and how emotions & values drive decisions for clients. You are happy overseeing project teams and upleveling work with your strategic prowess. You have an exceptional ability in making sense of complex insights, creative reporting, and activating insights. You are passionate about being a part of the project work and rolling up your sleeves when an opportunity arises. Clients feel comfortable when you enter the room because of your strong relationship building skills. These are just a few of the reasons you’re excited to work for a market research company that is established and has a record of success – just like CMB! 

About Your Background 

You’ve worked hard to get to where you are, and now you’re looking to join a team where you will get to be strategic and consultative. You are interested in continuing to grow in a role where you continue to remain hands-on in project leadership. Account leads looks forward to partnering with you and leveraging your qualitative expertise and support in proposals and scoping complex projects and clients are excited to have you on their projects. You enjoy exploring new technology, helping clients to understand how to activate on their insights Here’s what you’ll be doing and the qualifications we are looking for: 

Responsibilities and Expectations 

Qualitative Services Team 

• Adhere to CMB’s defined approaches, processes, and best practices  

• Contribute to CMB's culture of innovation and thought leadership  

• Take advantage of training and development opportunities  

• Contribute to a team and/or committee for ongoing CMB initiatives  

• Follow CMB- and client-specific Information Security Policies 

• Ensure end-to-end department/client/project delivery in alignment with Sales & Account Management leading to high client satisfaction with project deliverables  

• Participate in peer reviews in a timely manner 

On Projects 

• Establishes and nurtures consultative relationships with existing clients, vendors, moderators, peers, senior staff, and other teams 

• Demonstrates confidence in client interactions and communications 

• Owns discussion guide writing, moderating interviews, analysis, and reporting  

• Leads analysis of results and develops engaging, insightful, creative, and customized deliverables and presents to the client 

• Oversees creation of the screener and recruiting management as needed 

• Effectively communicates with other project team members and external resources 

• Anticipates and identifies project problems and finds solutions independently  

• Presents a CMB University case study annually 

Qualitative Proposals & Relationship Management 

• Write proposals for stand-alone projects and contribute to proposals that have qualitative element (e.g., content, methodology, pricing) 

• Partner with assigned Practice Leader/Account Director to meet established goals (e.g., sales, client satisfaction, client/product/project profitability, team efficiency, talent mentorship) 

• Partner with Practice Leader/Account Director & Business Development to meet sales goals for both new and existing clients, as assigned  

• Partner with Practice Leaders, Account Owners, Qualitative and Client Services team members to grow, nurture, and develop key client accounts through relationship building and thought leadership/oversight on qualitative research project execution 

• Partner with Qualitative Operations to ensure the research deliverables meet client needs and CMB profitability targets  

Qualitative Project Operations  

• Vet and manage external contract moderators, domestic and international  

• Actively manage the external contract moderators by continuously measuring and discussing performance, providing mentoring and coaching feedback, and creating development opportunities for team members 

Other Essential Duties 

• Stays abreast of industry trends, seeks out and brings new techniques and willing to apply them to projects as appropriate 

• Partners with the Product Development & Innovation team to support their lead on Qualitative operationalization of new tech tools 

• Other duties as assigned 

Qualifications 

• Minimum of a bachelor’s degree in Communications, Journalism, Market-Research, Anthropology, Behavioral Psychology or related field 

• Understanding of qualitative market research methods 

• Minimum of 10 years' work experience in market research 

• Minimum 7 years of professional market research experience or demonstrated success as a Qualitative Consultant at CMB 

• Excellent analytical skills and the ability to synthesize findings from disparate sources 

• Excellent at establishing and managing relationships with clients, vendors and coworkers 

• Ability to work in a fast-paced environment to meet deadlines with limited supervision 

• Excellent at establishing and managing relationships with clients, vendors and coworkers 

• Is detail-oriented and can work on multiple projects at a time 

• Skilled in Microsoft Office software environment 

• Sense of humor and self-aware 

Utilization Goals 

• The typical utilization goal for this role is 40-60% 

Travel 

• 20% - 40% travel  

*No agency assistance needed* 

*No visa/work authorization available* 

At Chadwick Martin Bailey, Inc. (CMB), we’re committed to creating a positive, transparent, and secure candidate experience. As part of that commitment, we want to make job seekers aware of fraudulent recruiting activity that can occur online. Please keep the following in mind during your job search: 

CMB job opportunities are only posted through official channels, including our careers page, LinkedIn, Indeed, and other trusted recruiting platforms. Be cautious of listings or outreach from unofficial sources claiming to represent CMB. 

Official communications from CMB will only come from verified company email addresses and authorized recruiters. If you receive unexpected messages, interview requests, or offers that seem suspicious, we encourage you to verify their legitimacy before responding. 

We encourage all candidates to confirm open positions directly through our official careers page to ensure the opportunity is legitimate and current. 

CMB will never request sensitive personal or financial information early in the hiring process, including banking details, payment information, or requests to purchase equipment. Please protect your personal information and be cautious of fraudulent requests. 

If you believe you have encountered a scam or suspicious activity involving CMB, please contact our recruiting team immediately. Your vigilance helps us maintain a safe and trustworthy hiring experience for all candidates. 

We appreciate your interest in joining CMB and encourage all applicants to remain informed and scam-aware throughout their job search. 

Employment with Chadwick Martin Bailey, Inc. is contingent upon successful completion of a background check. 

Chadwick Martin Bailey (CMB) is an Affirmative Action and Equal Opportunity Employer committed to fostering a diverse, inclusive, and respectful workplace free from discrimination, harassment, and retaliation. We encourage candidates from all backgrounds and experiences to apply, including individuals from historically and structurally marginalized groups. Research shows that many qualified candidates apply only when they meet every listed qualification, even though few applicants meet 100% of the criteria. If this role aligns with your experience and interests, we encourage you to apply. 

CMB considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations throughout the application and interview process, during employment, and in accessing employment benefits and privileges. If you require an accommodation, please contact [email protected] 

The annual base salary range for this position is $114,400-$130,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). The base salary is dependent on a variety of factors including (but not limited to) experience, expertise, skills, and employee's location.