The Sr Program & Enablement Specialist drives program performance, manages campaigns, and enhances sales enablement across teams to optimize marketing efforts and ROI metrics.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
The Sr. Enablement Specialist sits within our Small Business Marketing team and will work cross-departmentally on project work. The Sr. Enablement Specialist executes upon strategic plans to expand and enhance business opportunities while driving sales and marketing campaigns. This individual will be responsible for three core areas: sales enablement and engagement, driving partner/ internal programs and campaign management and executing on ROI performance metrics.
What you will do:
* Drive Program and Project performance
* Be a subject matter expert on the solutions, programs, go-to-market strategies and enablement needs
* Collaborate with partner resources, sales leaders, PPM, other Marketing teams, and ITS SB to identify, create and drive campaign and program awareness and execute on ROI performance metrics
* Effectively build a relationship strategy and maintain strong long-term business relationships with sellers and sales leadership
* Assist sellers in broadening their product expertise and sales opportunities when applicable
* Campaign management through Salesforce and other platforms
* Analyze and provide feedback on campaigns, processes, and other demand generation efforts
* Manage reporting and provide consistent updates to stakeholders
* Responsible for timely and accurate updating of all required systems and programs necessary for sales operations including Salesforce and others as appropriate to ensure data is well maintained and documented
* Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report findings
* Create, support and/or maintain SB marketing sales and customer efforts including SharePoint, marketing campaigns and activities, event materials etc.
* Understand the competitive landscape in assigned segment and/or region and how market conditions can impact CDW and the segment
* Develop proposals, programs and campaigns that support segment level priorities and initiatives.
* Assist in creating customer-facing and coworker-facing messaging and promotions that directly align with the specific customer targets
* Support business reviews with partners/PPM, Marketing, sales leadership, and ITS
* Travel as needed
What we expect of you:
Minimum basic requirement
* Bachelor's Degree + 5 years marketing or PPM experience or
* 6 years' experience in /marketing or project management, OR
* 4 years CDW PPM or Marketing experience + 2 years' experience in sales/marketing
* Project management experience
* Ability to understand and interact with senior-level management
* Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
* Demonstrated ability to manage multiple priorities/projects, meet deadlines, and facilitate change Preferred skills, experience, and qualities needed
* Campaign management experience
* Comfort in building and presenting training curriculums
* Proven success managing integrated marketing campaigns that drive measurable outcomes.
* Strong relationship-building skills
* Salesforce and Monday.com experience preferred
* Established track record of effective delivery of successful project outcomes
* Proficient in Microsoft Office applications
* Understanding of SEO, paid media, and performance marketing fundamentals. Pay range: $70,000 - $97,200, depending on experience and skill set Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/) Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
The Sr. Enablement Specialist sits within our Small Business Marketing team and will work cross-departmentally on project work. The Sr. Enablement Specialist executes upon strategic plans to expand and enhance business opportunities while driving sales and marketing campaigns. This individual will be responsible for three core areas: sales enablement and engagement, driving partner/ internal programs and campaign management and executing on ROI performance metrics.
What you will do:
* Drive Program and Project performance
* Be a subject matter expert on the solutions, programs, go-to-market strategies and enablement needs
* Collaborate with partner resources, sales leaders, PPM, other Marketing teams, and ITS SB to identify, create and drive campaign and program awareness and execute on ROI performance metrics
* Effectively build a relationship strategy and maintain strong long-term business relationships with sellers and sales leadership
* Assist sellers in broadening their product expertise and sales opportunities when applicable
* Campaign management through Salesforce and other platforms
* Analyze and provide feedback on campaigns, processes, and other demand generation efforts
* Manage reporting and provide consistent updates to stakeholders
* Responsible for timely and accurate updating of all required systems and programs necessary for sales operations including Salesforce and others as appropriate to ensure data is well maintained and documented
* Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report findings
* Create, support and/or maintain SB marketing sales and customer efforts including SharePoint, marketing campaigns and activities, event materials etc.
* Understand the competitive landscape in assigned segment and/or region and how market conditions can impact CDW and the segment
* Develop proposals, programs and campaigns that support segment level priorities and initiatives.
* Assist in creating customer-facing and coworker-facing messaging and promotions that directly align with the specific customer targets
* Support business reviews with partners/PPM, Marketing, sales leadership, and ITS
* Travel as needed
What we expect of you:
Minimum basic requirement
* Bachelor's Degree + 5 years marketing or PPM experience or
* 6 years' experience in /marketing or project management, OR
* 4 years CDW PPM or Marketing experience + 2 years' experience in sales/marketing
* Project management experience
* Ability to understand and interact with senior-level management
* Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
* Demonstrated ability to manage multiple priorities/projects, meet deadlines, and facilitate change Preferred skills, experience, and qualities needed
* Campaign management experience
* Comfort in building and presenting training curriculums
* Proven success managing integrated marketing campaigns that drive measurable outcomes.
* Strong relationship-building skills
* Salesforce and Monday.com experience preferred
* Established track record of effective delivery of successful project outcomes
* Proficient in Microsoft Office applications
* Understanding of SEO, paid media, and performance marketing fundamentals. Pay range: $70,000 - $97,200, depending on experience and skill set Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/) Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
MS Office
Monday.Com
Salesforce
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