Sr. Product Manager

What we need

The Senior Product Manager will use data-driven analysis to lead the development and management of commercial products.  This role is responsible for the full product lifecycle, from identifying market opportunities and building innovative offerings to launching products and managing them long-term. The role will work closely with teams across BCBSMA to deliver products tailored to the unique needs of specific market segments that meet customer and consumer needs and drive targeted business growth.

This position is eligible for the Flex persona. This is a hybrid position, based out of our Hingham or Boston office. Associates who live within 50 miles of the office are expected to work in-person 2 days a week.

Your Day to Day

• Conduct ongoing market surveillance of competitor actions and industry trends to identify strategic opportunities and determine the optimal timing for launching new solutions

• Define and communicate a clear product vision and roadmap based on customer feedback, market research, and industry insights

• Create and manage rigorous, data-driven business cases for new product opportunities, including segment and product specific ROI projections and feasibility analysis

• Develop and lead the go-to-market (GTM) strategy for new product launches, including defining the value proposition, creating sales enablement tools, and partnering with Marketing to drive broker and employer engagement

• Drive product affordability initiatives by identifying key drivers of medical cost trend, analyzing financial impacts of benefit changes, and developing product strategies to contribute to lowering the total cost of care

• Lead the end-to-end product development lifecycle, from initial scoping and requirements definition to coordinating testing and final deployment

• Direct the ongoing strategy and management of core commercial medical products adapting approaches for different market segments and partnering closely with regional blues partners and the BCBS Association where applicable to ensure market success

• Collaborate with Sales, Marketing, and other key stakeholders to gather ongoing feedback to ensure product success

• Establish, track, and report on Key Performance Indicators (KPIs) to measure the effectiveness of market offerings against corporate goals

• Develop and present compelling narratives to senior leadership regarding product strategy, performance, and growth opportunities

• Ensure operational readiness for all product initiatives by partnering with Operations, IT, and other business areas to ensure that products can be administered accurately and efficiently

• Strong analytical skills with a proven ability to assess program performance and make data-driven recommendations for improvement

• Strong financial acumen, with experience in business case development within a healthcare or insurance environment

• Ability to translate complex healthcare industry challenges into clear, actionable product opportunities

• Excellent project management, organizational, and facilitation skills, with a proven ability to lead collaborative discussions and drive projects to completion

• Strong communication skills (verbal, written, and presentation) with the ability to articulate a compelling product vision and its value proposition to both internal stakeholders and external channels (sales, brokers, employers)

• Demonstrated ability to navigate complex organizational dynamics and achieve goals through creative problem-solving. Comfortable with ambiguity and capable of working independently

• High standards of professionalism, attention to detail, and a commitment to delivering excellent results

• Experience working within a complex ecosystem; understanding of core health insurance operations (e.g., claims, enrollment, benefits administration) is a significant plus

What You Bring:

• Bachelor’s degree required; MBA or other Master's degree is a plus

• 5+ years of relevant experience in product management

• Experience in the healthcare industry is strongly preferred

#LI-HYBRID

High school degree or equivalent required unless otherwise noted above

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future.  An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note:  No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap and imposter syndrome can  prevent  amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.