Sr. Product Manager, Display Ad Technology

The Sr. Product Manager of Display Ad Technology on Web properties is responsible for taking ownership of a range of products, and will facilitate bringing innovation to market, as well as provide support, maintenance and ongoing improvement/development of all display ad technology that is implemented across various Web properties. The Sr. Product Manager of Display Ad Technology on Web properties will facilitate, plan, manage, and lead various teams on a variety of projects. 

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Responsible for translating complex business initiatives into specific technical requirements/tasks for the engineering team 

• Conducts code review and provides approval for production deployment 

• Manages a variety of projects that includes providing analysis and presenting project plan, scope, and risks 

• Guides team members in the execution of project activities 

• Leads project meetings with internal and external stakeholders 

• Establishes recurring working group and status meetings to track milestones, risks and tasks 

• Owns and leads the product training(s), maintenance, and optimization process 

• Ensures timely communications and educates internal and external stakeholders on tech requirements, development progress and project timelines 

• Manages the display ad tech stack on Web properties and platform definition, execution, evolution and new features 

• Leads the display ad tech stack integrations (DSP, DMP, SSP, ad servers, site analytics, Prebid, APS, GPT) across various Web properties 

• Acts as the primary point of contact for project issues and/or troubleshooting in regards to display ad tech platform integrations on Web properties 

• Responsible for troubleshooting on ad tech implementation 

• Establishes best practices, priorities, processes and procedures for Ad Ops and Programmatic Teams 

• Supports contract negotiation with display ad tech vendors for Web properties and trains internal teams on new display ad tech capabilities on Web properties 

• Creates and maintains reports for executives and stakeholders 

• Works under the direct supervision of the Director – Display, Ad Technology and is responsible for completing any other tasks as assigned by supervisor 

WHAT YOU WILL NEED

• Digital product management experience that includes designing, developing, and delivering digital products 

• Experience managing a display ad technology ecosystem on Web properties 

• Must have experience working with GAM (i.e. GPT) and Prebid.js

• Exhibits advanced knowledge in ad serving technology, and programmatic landscape 

• Prior experience in a role on a cross-functional team with successful product ownership demonstrating strong organizational skills 

• Ability to multitask and work in a fast paced, dead-line driven and rapidly changing environment 

• Accustomed to working in a team and collaborating with all levels within the organization 

• Effective self-starter with the proven ability to manage and deliver business projects effectively 

• Excellent verbal and written communication skills 

• Exhibits passion for digital products, it’s inner workings and how people use them 

NICE TO HAVE:

• Exhibits passion for new media distribution, digital monetization, and keeping up to date with emerging platforms and the latest technology trends

• Strong understanding of HTTP request/response cycles, including headers, status codes, and caching mechanisms.

• Hands-on experience with Charles Proxy or similar tools to intercept, analyze, and debug network traffic for ad delivery troubleshooting.

• Familiarity with GitHub or similar version control platforms for managing codebases, reviewing pull requests, and collaborating with engineering teams.

• Ability to interpret and debug RESTful APIs, including crafting and testing API requests using tools like Postman or cURL.

• Knowledge of OpenRTB (Open Real-Time Bidding) specifications, including key objects, attributes, and integration best practices for DSPs, SSPs, and ad exchanges.

• Proficiency in reading and troubleshooting JSON payloads associated with programmatic ad transactions.

• Proficiency in using Chrome DevTools to debug network activity, inspect ad requests, and resolve rendering or latency issues.

• Experience in Web development (JavaScript)

• Ability to implement and debug beacons (client and server-side) for ad campaign analytics.

• Knowledge of ad decisioning, floor price optimization, and other advanced concepts in programmatic auctions.