Sr Mgr,Strat Marketing (IC)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Senior Manager, Planning & Governance

Front Store Marketing at CVS Health operates across dozens of campaigns, multiple channels, and a planning calendar that simultaneously supports Rx, MinuteClinic, Front Store, and seasonal priorities. The Senior Manager, Planning & Governance is responsible for creating the planning infrastructure, governance processes, and operating rhythms that align teams, accelerate decision-making, and enable seamless execution across the enterprise.

This role serves as the connective tissue across marketing, merchandising, operations, and business partners, ensuring stakeholders have a shared view of priorities, resources, dependencies, and performance. The ideal candidate thrives in complex environments, brings structure to ambiguity, and builds scalable systems that improve alignment and execution across the organization.

• Own and manage the Front Store strategic marketing calendar, aligning campaigns, promotions, and priorities across Rx, MinuteClinic, Front Store, and other business partners to ensure enterprise priorities are effectively sequenced and executed
• Lead enterprise planning and prioritization processes, including PCW and new initiative intake, proactively identifying and resolving scheduling conflicts, resource constraints, message overlap, and execution risks before they impact delivery
• Establish and lead management routines, governance processes, and decision-making frameworks that drive alignment, accelerate decision-making, and provide clear escalation paths across stakeholders and leadership teams
• Own executive communications, reporting, and planning infrastructure, delivering clear, actionable insights and decision-ready materials that provide visibility into priorities, performance, dependencies, and work in progress
• Drive operational excellence by improving cross-functional ways of working, reducing duplication, streamlining reporting, coordinating strategic planning activities, and creating a consistent view of Front Store marketing performance

• 7+ years of experience in marketing, brand planning, strategic planning, operations, project management, or a related function
• Demonstrated success leading complex planning, governance, prioritization, or operating processes across multiple stakeholders, business units, channels, or enterprise-wide initiatives
• Proven ability to build structure, management routines, and scalable operating models in fast-paced, ambiguous environments while balancing long-term strategy with day-to-day execution
• Strong executive communication, analytical, and organizational skills, with experience developing reporting frameworks, dashboards, presentations, and decision-ready recommendations for senior leaders
• Proven ability to influence across highly matrixed organizations, navigate competing priorities, identify dependencies and risks, and drive alignment and execution without direct authority
• Ability to commit to a hybrid work model, including routine in-office attendance in Woonsocket, RI or New York City

• Experience in retail, healthcare, pharmacy, or other highly matrixed enterprise environments
• Familiarity with integrated marketing planning across multiple channels and customer touchpoints
• Experience supporting annual planning cycles, promotional calendars, and enterprise prioritization processes
• Background partnering with merchant, channel, strategy, operations, or cross-functional business teams
• MBA

• Bachelor’s degree in Marketing, Business, or a related field

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.