Sr Marketing Specialist, CRM Strategy

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Overview

Yahoo is a trusted guide for millions of users worldwide, delivering personalized content and experiences across our iconic products. For marketers, Yahoo’s powerful data and technology platforms unlock omnichannel engagement at scale.

We’re looking for a detail-oriented, data-driven Senior Marketing Specialist, CRM Strategy to join the CRM team, focused on executing strategy-led lifecycle programs across email, push, and SMS. You’ll work across Yahoo verticals—such as Yahoo Sports, Finance, and Mail—to develop and deploy campaigns that engage users throughout their journey, from onboarding to long-term retention.

This role is ideal for someone with 3+ years of CRM experience who thrives at the intersection of strategy and execution, and enjoys building user-centric, personalized experiences that scale.

Key Responsibilities

• Support CRM Strategists in translating campaign blueprints into cross-channel lifecycle programs that align with vertical goals.

• Own campaign development timelines by coordinating strategy, creative, and asset delivery to ensure campaigns launch on schedule.

• Develop segmented audience strategies based on user behaviors, lifecycle stage, and product interactions—leveraging CRM tools and ESP platforms.
  Configure dynamic content and conditional logic to deliver personalized experiences at scale.

• Maintain quality assurance standards, ensuring campaign consistency across channels, devices, and inboxes.
  Collaborate cross-functionally with internal stakeholders including Product, Engineering, and Marketing teams to drive campaign success.

• Stay current on CRM best practices, evolving trends, and platform capabilities to continuously improve engagement strategies.

• Partner with Engineering and Data teams to ensure campaigns are powered by accurate, relevant data inputs.
   

What You Bring

• 3+ years of hands-on experience executing cross-channel CRM programs—specifically across email, push, and SMS for both mobile and desktop platforms.

• A/B testing expertise, including optimizing subject lines, copy, dynamic content, and creative assets.

• Experience working on subscription-based or lifecycle-driven CRM programs is highly preferred.

• Ability to manage multiple projects simultaneously in a fast-paced environment while meeting tight deadlines.

• Attention to detail, strong organization skills, and a solutions-oriented mindset.

• Comfort working independently as well as part of a collaborative, cross-functional team.

• Experience with CRM platforms and marketing automation tools (e.g., Zeta, Stensul, Moveable Ink).

• Strong problem-solving abilities and a clear sense of accountability.

• Proficiency in essential business tools, including Google Workspace (Sheets, Docs, Slides), Microsoft Office (Excel, PowerPoint, Word), and Photoshop.

• BA/BS degree in Marketing, Communications, or a related field.
   

Why This Role?

This is a high-impact role for someone who enjoys shaping CRM strategy and bringing it to life through data-driven execution. You’ll help scale personalized campaigns that drive growth across some of the most well-known brands in the digital space. If you’re curious, strategic, and excited about the power of CRM to connect with millions of users, this is your opportunity to make your mark.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $65,625.00 - $136,875.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.