Lead Dynatrace's Product-Led Growth strategy by executing user journey optimization, lifecycle campaigns, and analyzing growth metrics while collaborating across teams.
Your role at Dynatrace
As the Senior Marketing Operations Manager, Product-Led Growth (PLG) you'll be a key driver of Dynatrace's PLG strategy, owning the execution and optimization of programs that guide users from signup to activation, conversion, and expansion. You'll lead hands-on initiatives across lifecycle communications, in-product marketing, and experimentation to ensure users experience value quickly and grow with Dynatrace over time. This is a high-impact role where you'll collaborate across Product, Marketing, Sales, and other stakeholder teams to deliver measurable results and scale our PLG motion.
What You'll Do
Execute Acquisition-to-Activation Programs: Own and optimize the user journey from website to trial, streamlining signup flows and driving activation rates.
Design and Execute Lifecycle Campaigns: Develop and implement multi-channel campaigns (email, in-app, product-triggered messages) to engage users at every stage of their journey.
Optimize User Experiences: Partner with Product to test, iterate, and refine onboarding flows and in-product experiences to accelerate time to value.
Help Drive Free-to-Paid Growth: Lead campaigns that encourage upgrades and expansion, maximizing user lifetime value and revenue.
Analyze and Report Performance: Monitor key growth metrics, analyze funnel performance, and share actionable insights to improve conversion, retention, and expansion.
Collaborate Across Teams: Work closely with Product Marketing, Product, and Sales to ensure alignment and effectiveness of PLG initiatives.
What will help you succeed
What You'll Bring
Experience: 5+ years in growth, lifecycle, or demand marketing, with a strong preference for SaaS and PLG experience.
Proven Results: Demonstrated success in driving measurable growth across acquisition, activation, and monetization.
Technical Expertise: Hands-on experience with marketing automation platforms, in-app messaging tools, and A/B testing frameworks.
Data-Driven Mindset: Strong analytical skills with the ability to translate data into actionable strategies and measurable outcomes.
Creative Problem-Solving: A knack for crafting compelling messaging and designing innovative campaigns that resonate with users.
Why you will love being a Dynatracer
Compensation and Rewards
DOE, annual salary of $90K - $117K, plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on the candidate's experience, education, and location.
As the Senior Marketing Operations Manager, Product-Led Growth (PLG) you'll be a key driver of Dynatrace's PLG strategy, owning the execution and optimization of programs that guide users from signup to activation, conversion, and expansion. You'll lead hands-on initiatives across lifecycle communications, in-product marketing, and experimentation to ensure users experience value quickly and grow with Dynatrace over time. This is a high-impact role where you'll collaborate across Product, Marketing, Sales, and other stakeholder teams to deliver measurable results and scale our PLG motion.
What You'll Do
Execute Acquisition-to-Activation Programs: Own and optimize the user journey from website to trial, streamlining signup flows and driving activation rates.
Design and Execute Lifecycle Campaigns: Develop and implement multi-channel campaigns (email, in-app, product-triggered messages) to engage users at every stage of their journey.
Optimize User Experiences: Partner with Product to test, iterate, and refine onboarding flows and in-product experiences to accelerate time to value.
Help Drive Free-to-Paid Growth: Lead campaigns that encourage upgrades and expansion, maximizing user lifetime value and revenue.
Analyze and Report Performance: Monitor key growth metrics, analyze funnel performance, and share actionable insights to improve conversion, retention, and expansion.
Collaborate Across Teams: Work closely with Product Marketing, Product, and Sales to ensure alignment and effectiveness of PLG initiatives.
What will help you succeed
What You'll Bring
Experience: 5+ years in growth, lifecycle, or demand marketing, with a strong preference for SaaS and PLG experience.
Proven Results: Demonstrated success in driving measurable growth across acquisition, activation, and monetization.
Technical Expertise: Hands-on experience with marketing automation platforms, in-app messaging tools, and A/B testing frameworks.
Data-Driven Mindset: Strong analytical skills with the ability to translate data into actionable strategies and measurable outcomes.
Creative Problem-Solving: A knack for crafting compelling messaging and designing innovative campaigns that resonate with users.
Why you will love being a Dynatracer
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Compensation and Rewards
DOE, annual salary of $90K - $117K, plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on the candidate's experience, education, and location.
Top Skills
A/B Testing Frameworks
In-App Messaging Tools
Marketing Automation Platforms
Dynatrace Boston, Massachusetts, USA Office
Dynatrace Global Headquarters Office
Our Boston office is located in the heart of downtown in Atlantic Wharf—just steps from the waterfront, public transit, and some of the city's top dining spots. Thoughtfully designed for collaboration, our space boasts vibrant work areas, modern amenities, and breathtaking harbor views.
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