Sr. Marketing Operations Specialist - ABM

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

We’re seeking a strategic and execution-oriented Marketing Operations Strategist to join our Global Marketing Operations & Demand team, specializing in Account-Based Experience Operations & Insights. You will be the key operations partner to both Marketing and Sales, ensuring seamless orchestration, execution, and optimization of our ABM/ABX initiatives. 

What You’ll Do 

• ABX Program Operations: Operationalize and support our ABX strategy across the buyer journey, focusing on high-value accounts and personalized engagement at scale. 

• Platform Ownership: Serve as the primary administrator and power user of Demandbase (or similar platforms like 6sense), including account targeting, intent scoring, segmentation, engagement tracking, and reporting. 

• Cross-Functional Collaboration: Partner with Marketing, Sales, SDRs, RevOps & IT to design, implement and execute integrated ABX programs aligned to GTM goals. 

• Data & Insights: Analyze and translate marketing program performance into actionable insights, using dashboards and reports; develop insights that inform campaign optimization and pipeline growth 

• Process Optimization: Create and document scalable processes for ABX campaign setup, account selection, journey mapping, and attribution. 

• Enablement & Support: Educate stakeholders on ABX tools, workflows, and best practices to maximize platform adoption and impact. 

• Support teams in other areas as needed. 

#LI-IR1

• 5-7+ years of experience in Marketing or Revenue Operations, preferably within a B2B SaaS or tech company. 
• Hands-on expertise with Demandbase (strongly preferred) or 6sense, including full platform implementation, management, and optimization. 
• Proven experience supporting ABM/ABX programs with measurable results in pipeline contribution and deal acceleration. 
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.  
• Hands-on experience with digital marketing analytics tools like Adobe Analytics and Tableau 
• Solid understanding of B2B GTM motions, sales funnel dynamics, and marketing automation/Salesforce CRM workflows. 
• Excellent problem-solving, communication, and project management skills. 
• Ability to thrive in a fast-paced, cross-functional team environment. 

CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. 

We are unable to sponsor or take over sponsorship of employment Visa at this time.

The salary range for this position is $90,000 – $125,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.