Sr. Marketing Manager-B2B

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
The Sr. Marketing Manager is responsible for developing and executing marketing plans specific to events, speaking engagements and owned channels to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the B2B Marketing team supporting TransUnion’s Marketing Solutions. The Marketing Manager requires a deep understanding of the B2B buyer journey, strong analytical skills, and the ability to influence and collaborate cross-functionally.

What You'll Bring:

• Experience: 8+ years of demonstrated success in integrated marketing, with emphasis on events and owned channels. Focus on data/tech solutions in a B2B or agency environment is preferred.
• Strategy: Ability to develop marketing plans, experiences and activations aligned to marketing strategies, business objectives and growth goals.
• Analytical Skills: Ability to analyze marketing performance data to inform future optimization and decisions.
• Program Management: Ability to manage multiple campaigns and events concurrently, meet deadlines and bring attention to details and priorities.
• Communication: Excellent communication and relationship building skills with the ability to clearly convey marketing goals, messaging, and plans to internal teams and external partners.
• Collaboration: Ability to influence and collaborate across all levels of the organization proactively, with a willingness to accept delegated responsibility, work independently and excel in group settings.
• Problem-Solving: Ability to think critically, identify opportunities and solve challenges effectively.
• Education: Bachelor’s degree in marketing, communications or equivalent.

Impact You'll Make:

• Understand and translate the marketing strategy into actionable, documented go-to-market approaches and integrated event campaigns in partnership with the Marketing Strategist.
• Gather requirements and lead the development of comprehensive marketing briefs – defining scope, KPIs, target audiences, and tactics – while adapting plans to reflect evolving market dynamics and strategic priorities.
• Ensure overall event success from start to finish including leading cross-functional event kickoffs and weekly status meetings.
• Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency.
• Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery.
• Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives.
• Manage paid and earned speaking engagements: Identify content owners and speakers, work with industry partners, and ensure engagements and content are aligned to overall event objectives and messaging.
• Proactively partner with sales teams to coordinate field activation efforts to optimize impact and ensure consistent messaging across touchpoints.
• Support optimization by gathering feedback, analyzing performance and recommending improvements.
• Contribute to the development of marketing business reviews under the guidance of the Marketing Strategist.
• Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources.
• Perform other related duties as assigned.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Pay Scale Information :

The U.S. base salary range for this position is $126,700.00 - $190,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

 

TransUnion's Internal Job Title:

Sr Advisor, Marketing Communications

Company:

TransUnion LLC