FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!
The Sr. Marketing Automation Specialist contributes to marketing efforts that align with our marketing strategy, including acquiring new customers, re-activating customers, growing share, and developing customer loyalty. This person leads internal and external partners to define, execute, and optimize complex email, SMS, and media campaigns that drive significant growth in revenue and active accounts. As both a leader and a doer, this individual is also responsible for hands-on design, development, implementation, and measurement of a variety of broad-based B2B marketing programs. This position requires a candidate with a blend of strategy, technical, creative, and analytic expertise.
RESPONSIBILITIES
- Focused on acquiring, nurturing, and retaining customers through personalized, engaging digital marketing programs, including journey mapping and content curation/creation for multichannel marketing and transactional flows, including email journeys, text/SMS, landing pages, and promotional campaigns.
- Create relevant, timely, and effective email content and digital experiences targeted to hyper-focused audience segments, to include planning, copy, design, testing, and execution.
- Monitor automation and journey performance to ensure successful activation and identify opportunities for continual optimization resulting in high email deliverability, reach, and engagement.
- Ability to interpret and analyze campaign results, create and maintain custom reporting dashboards, and proactively make recommendations for optimization opportunities.
- Build and execute thoughtful A/B test plans, analyze results, and make recommendations to improve open/click rates, traffic, and conversions related to the email and SMS channels.
- Lead collaborative efforts with IT partners to develop technical requirements and oversee the design, build, thorough testing, and optimization of data models supporting omni-channel campaigns.
- Serve as technical marketing lead on migrations to or integrations with Salesforce Marketing Cloud, helping configure and maintain integrations between SFMC and other data sources.
- Write and optimize SQL queries to extract, manipulate, and analyze datasets for audience segmentation, model development, and campaign reporting and analysis as needed.
- Help lead junior team members through coaching, performing QA, and delegating as needed.
- Address email deliverability and reputation issues proactively and oversee administrative tasks related to support cases as needed.
- Support maintenance of monthly email calendar and organize email-related tasks pertaining to both triggered and scheduled email marketing programs.
- Ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales, and broader organization.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s Degree and/or 5-8+ years marketing, advertising, or similar experience required.
- 5+ years of hands-on experience working in Salesforce Marketing Cloud required, including Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
- Salesforce Marketing Cloud Email Specialist Certification and/or Salesforce Marketing Cloud Administrator Certification a plus.
- Proven experience with email copywriting, responsive design, and layout.
- Intermediate to advanced HTML/CSS skills and adept in writing AMPscript, JavaScript, or other scripting languages.
- Meticulous attention to detail and an eye for quality is critical.
- Strong analytical, problem-solving, and critical thinking skills – with proven ability to be both strategic and tactical.
- Demonstrated experience in the execution of integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, measuring, and optimizing.
- Self-starter with the ability to work independently with limited day-to-day supervision.
- Exceptional organizational skills, ability to manage multiple projects at once, and ability to follow through and consistently meet deadlines.
- Ability to learn a variety of technical marketing technologies and tools, and proactive approach to maintaining knowledge and understanding of industry best practices.
- Proficiency in Microsoft Suite, Power BI, Azure DevOps, Jira, and other tools including Google Analytics, Looker Studio, and BigQuery a plus.
- Excellent written and oral communication skills.
- Must be very comfortable with continuously changing opportunities and priorities.
- Team player with ability to work well cross-functionally.
WORK ENVIRONMENT
This position operates in a professional office environment. This role routinely uses standard office equipment as computers, phones, photocopiers, fax machines and filing cabinets. The performance of this position may require exposure to the warehouse areas where certain areas may require the use of personal protective equipment such as steel toed shoes and safety glasses. The primary environment is characterized by ambient room temperatures, lighting and traditional office equipment found in a typical office environment.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the workday.
Occasional lifting of items up to 25 pounds (files, computer printouts on occasion)
This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.
FleetPride is the leader in the industry comprised of retail, service, distribution, and wholesale divisions.
FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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