Sr. Marketing Analyst

Are you our “TYPE”? 

Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.   

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com. 

We are looking for a Marketing Analyst to uncover unique insights that inform and empower data-driven decision-making across various B2B, B2C, and B2B2C marketing initiatives. This role will work directly with the Global Analytics Lead and be responsible for in-depth analysis of marketing data in order to benchmark, optimize, and present findings to stakeholders. You will work closely with marketing leaders and members of the global data, sales, and finance teams to ensure that data is accurate, accessible and effectively used for reporting and strategic planning.  

Responsibilities include: 

• Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide the technological and operational expertise necessary to ensure marketing efforts have clear, measurable ROI. 

• Help define critical events and analyze user lifecycles, determining marketings impact on the overall business objectives. 

• Review historical data and trends to forecast outcomes that inform marketing strategies. 

• Work on data initiatives to better understand our audience, content, and product offerings across all platforms and digital marketing channels. 

• Help define and create essential KPIs to track against goals to determine where engagement rates, conversion rates, and sales can improve.  

• Perform cross channel analysis, including paid media, paid search, social, email, events, and webinars to assess performance and identify areas for improvement and optimization. 

• Provide data-driven recommendations to optimize marketing spend and campaign performance. 

• Aide stakeholders with analysis for presentations to communicate marketing outcomes from a strategic and tactical standpoint.  

• Identify common trends, emerging patterns, and new opportunities within marketing datasets for expansion and retention.  

• Enhance existing reporting, suggest the creation of new reporting, and field reporting requests as a translator of the required data sources. 

• Monitor datasets for anomaly identification and be able to work across teams and platforms for quick resolutions.  

• Regularly perform complex analysis for members of the organization. Present interpretation of findings and provide relevant conclusions. 

• Partner with Finance to develop and maintain ROI models that accurately attribute marketing spend to revenue generation, ensuring alignment between marketing investments and business outcomes. 

• Develop and maintain models that track spending against performance, forecasting the financial impact of campaigns and identifying opportunities to optimize cost per acquisition across channels 

• Establish marketing contribution margin analysis, quantifying the direct revenue impact of marketing investments and calculating actual customer acquisition costs inclusive of marketing touchpoints. 

• Help design, analyze, and interpret A/B tests for lifecycle marketing initiatives.  

• Support data governance and standardization efforts.  

What we are looking for: 

• 6+ years of hands-on experience across B2B, B2C, and B2B2C marketing environments 

• Expert knowledge of Marketo and Salesforce platforms 

• SQL skills for working with datasets in cloud data warehouses (e.g., Snowflake) 

• Background with data analysis and reporting tools (e.g., Tableau, Looker) 

• Experience with A/B testing and building experiment plans 

• Demonstrated experience with digital marketing channels, including paid media, SEO, SEM, social media, and email marketing 

• In-depth knowledge of CRM data structures and lead tracking, including lead-to-opportunity workflows 

• Experience with marketing automation platforms and customer segmentation tools 

• Understanding of APIs, data migrations, and cloud services 

• Ability to configure foundational requirements in marketing platforms 

• Self-starter with strong problem-solving skills and ability to manage multiple priorities in a fast-paced environment 

• Proven ability to interpret data, identify trends, and provide actionable insights and recommendations 

• Strong communication skills to effectively present data-driven insights to both technical and non-technical stakeholders 

• Commitment to embracing and leveraging AI tools in data analysis, following proper protocols 

What’s in it for you: 

• Extensive development and training offerings.    

• Highly engaged Events Committee to keep work enjoyable. 

• Competitive Medical, Dental, and Vision Coverage to meet all your healthcare needs.  

• Flexible work arrangements and unlimited vacation and sick time.  

• Generous 401k match to save for your future, and so much more! 

Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.