Lead a new marketing function focusing on product and customer marketing. Create sales enablement materials, manage a value-add program for clients, and collaborate with cross-functional teams to enhance customer engagement and drive growth.
Founded in 2016, Right Side Up (RSU) is the premier growth marketing consulting firm in the U.S., with staff deployed in the most prestigious and high-growth tech companies in the world, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and hundreds more. We provide all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.
RSU is seeking a strategic, hands-on Senior Manager, Product & Customer Marketing to build and lead a new function that elevates how we communicate our value across the client journey. This role sits at the intersection of product marketing and customer marketing—crafting the messaging, positioning, and collateral that tell RSU’s story with clarity and consistency, while enabling client-facing teams to deliver scalable programs that deepen relationships and drive growth. You’ll collaborate with leaders across Marketing, Sales, and Client Engagement to ensure RSU’s brand and value proposition shine through every touchpoint.
What You'll Do
Product Marketing & Enablement (~50% of time)
- Create and maintain sales enablement materials (proposal templates, one-pagers, pitch decks) that reflect current offerings, brand voice, and positioning
- Own and update our Webflow website and collaborate with design and dev to build new landing pages for services and campaigns
- Develop high-impact case studies and brand storytelling assets that showcase RSU’s expertise and outcomes
- Partner closely with cross-functional teams to align messaging and surface proof points across the funnel
Customer Marketing & Relationship Enablement (~50% of time)
- Design and manage a monthly value-add program that delivers meaningful touchpoints for current clients, investors, and referrers
- Build toolkits, templates, and HubSpot Sequences for Client Engagement to deliver these offers consistently
- Collaborate cross-functionally to deliver offers and track participation, engagement, and impact on retention, expansion, and referrals
- Identify new opportunities to delight clients and strengthen loyalty through creative, brand-aligned programs
What You'll Bring
- 6-8 years of experience in product marketing, marketing enablement, and/or customer marketing; bonus points for familiarity with marketplaces and agencies
- Exceptional communication skills (both written and verbal)
- Strong project manager and collaborator who thrives in a fast-paced, growth-oriented environment; highly organized with impeccable attention to detail
- Excellent product marketing acumen; you can distill complex service offerings into compelling narratives, positioning frameworks, and collateral
- Proven ability to design and execute cross-functional programs that bridge marketing, client engagement, and sales
- Comfortable working closely with senior leaders and translating strategy into scalable systems and deliverables
- Familiarity with, or excitement to learn and work with a tech stack that includes HubSpot, Webflow, Canva, Figma, ClickUp, Google Analytics, Slack, and Google Workspace products
- A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce—you’ll be talking about them all day, everyday
Top Skills
Canva
Clickup
Figma
Google Analytics
Google Workspace
Hubspot
Slack
Webflow
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