Sr. Manager - Growth Marketing Programs

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 6,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

SHI is seeking a Senior Manager of Growth Marketing Programs to support our Healthcare business. The Sr. Manager of Healthcare Growth Marketing Programs will partner with sales and marketing to forge a closer working relationship between one of SHI’s strategic selling units and the SHI marketing team. They will be accountable for delivering new business opportunities through orchestrated campaigns that improve customer experience, increase brand awareness, and drive measurable outcomes.
The primary focus for the Sr. Manager, Growth Marketing Programs will be working closely with SHI’s dedicated Healthcare sales team to acquire new customers through a combination of dedicated multi-channel campaigns, SHI-hosted and third-party events, and increased brand awareness for SHI and SHI Healthcare in the healthcare provider market.
The ideal candidate will have a deep understanding of the Healthcare market, sales processes and strategy, and will understand the capabilities of marketing channels to drive valuable leads.

Role Description

• Partner with sales and marketing to define go-to-market objectives and develop a marketing plan that drives a predictable pipeline.

• Ensure all marketing plan tactics for the Healthcare business are executed, with direct responsibility for brand and demand generation, sales enablement, and reporting.

• Vet and evaluate partner marketing opportunities for sales, ensuring all investments and commitments expected of Healthcare sellers align with the go-to-market plan.

• Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services.

• Partner with sales leadership, partner marketing, and L&D to coordinate outbound prospecting sales plays with SHI partners.

• Inform channel investment strategy by partnering with internal digital, events, content, and campaign marketing teams to deliver an omnichannel campaign strategy.

• Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy.

• Report regularly on campaign performance and overall marketing impact to internal stakeholders and partners.

• Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging.

• Manage and adhere to a defined revenue marketing budget, including MDF partner funding management.

• Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy.

Behaviors and Competencies

• Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.

• Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.

• Business Acumen: Can provide strategic guidance and insights to drive overall business success.

• Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.

• Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.

• Analytical Thinking: Can lead and innovate in the application of analytical thinking, solve complex problems, influence others, and contribute to best practices.

• Adaptability: Can drive strategic transformations, inspire others to embrace change, and foster a culture of continuous adaptation.

• Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.

• Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.

• Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.

Skill Level Requirements

• Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert

• Experience in developing and executing strategies to generate interest and support the sales process. - Expert

• Ability to examine and model data to support marketing decision-making. - Expert

• Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert

• Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert

Other Requirements
 

• Bachelors Degree in related field required

• 6+ years’ experience in demand generation or sales support roles.

• Prior experience marketing to healthcare systems.

• Prior experience executing modern marketing channels.

• Ability to travel 20% •

• 2+ years of management experience preferred

The estimated annual pay range for this position is $120,000 - $150,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.   

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status