Sr. Manager, Education and Events

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.  

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!  

Position: Sr. Manager, Education and Events 

Department: Sales – Beauty & Wellness  

Work Location: Boston, MA, Hybrid (work 3 days onsite) 

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.  

What you will be doing:  

Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners. In this role, you will lead the development and execution of innovative education programs and high-impact events that drive sales, strengthen brand equity, and deepen customer relationships. From crafting compelling training content to orchestrating conferences, workshops, webinars, and in-store activations, you’ll collaborate with cross-functional teams and external partners to deliver best-in-class experiences that advance our business objectives and position our brands for long-term success. 

EDUCATION RESPONSIBILITIES: 

• Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities 
• Serve as a subject matter expert for product, category knowledge, and selling skills—informing educational content, videos, digital modules, and training materials. 
• Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides 
• Develop, brief and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies. 
• Analyze business performance, POS opportunities, and coaching results; implement targeted education plans to address gaps and strengthen door-by-door performance. 
• Support new hire onboarding with brand education and in-store activation training. 
• Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos. 
• Partner with Marketing, Key Accounts and Field Team to ensure tailored and flawless execution of education and events per location. 
• Manage sample and promotional product distribution to the Sales and Education Specialist Team. 
• Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement. 
• Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams.   

EVENT EXECUTION RESPONSIBILITIES: 

• Collaborate and strategize across sales/marketing teams on planning retail events to support sales growth and manage the programs in their entirety. 
• Plan and support the execution of events, including portal entry, collateral, GWP receipts, and execution. 
• Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering. 
• Curate retailer-specific events such as masterclasses that align with brand and consumer priorities, driving strong sales and achieving store-level ROI 
• Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations 
• Build and maintain relationships with Retail partners across education and events 
• Serve as the primary point of contact for event inquiries and educational program support. 
• Ensure a high-quality experience for all participants through excellent customer service and attention to detail. 
• Track and report on KPIs related to education and events impact 
• Deliver post-event recaps and insights to guide future improvements. 
• Maintain accurate records and documentation for compliance and reporting purposes. 
• Monitor competitive activity and share insights to inform strategic decisions 

MANAGEMENT RESPONSIBILITIES 

• Hire, onboard, and train team members supporting Education and Events 
• Provide ongoing coaching, performance feedback, and clear KPIs to drive accountability 
• Oversee scheduling, workload planning, and resource allocation for education and event execution 
• Ensure strong communication between HQ, field teams, and cross‑functional partners 
• Maintain consistent brand standards across all training and event initiatives 
• Foster a collaborative, high‑performance team culture aligned with business priorities 

Skills needed to be successful in this role:  

• Strong project management and organizational skills. 
• Excellent communication and interpersonal abilities. 
• Proficiency in event management software and learning management systems (LMS). 
• Ability to work independently and collaboratively in a fast-paced environment. 

Minimum Qualifications:  

• 5+ years of experience in educational programming and/or event management. 
• Strong understanding of the hair category and prestige beauty landscape. Ulta and Sephora experience required. 
• This role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region.   
• Authorized to work in the United States on a full-time basis  

Preferred Qualifications:  

• Licensed and experienced Hairstylist/Cosmetologist  
• Bilingual English/Spanish/French capabilities 

In Massachusetts, the standard base pay range for this role is $111,791.61 - $139,739.51 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.   

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.