Sr. Manager - Commercial Strategy

THE ROLE: 

• This position will report to the: Director – Commercial Strategy
• Travel Requirement: Minimal
• Location: Remote
• FLSA Status: Exempt
• Employment Category: Full time regular
• Pay Range: $140,000 - $150,000 + Annual Bonus Opportunity

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.

JOB DESCRIPTION: This is a unique opportunity to operate with a general management mindset, sitting at the intersection of Sales, Marketing, Innovation, Revenue Management, Supply Chain, and our retail customers to help shape how and where we grow the business. As a Manager of Commercial Strategy, you will translate consumer, category, customer, and business insights into action—setting customer strategy, shaping go-to-market plans, leading channel-driven product initiatives, and identifying opportunities to improve sales and profitability. You will bring the voice of the customer upstream to influence brand and innovation strategies, while partnering cross-functionally to optimize assortment, price-pack architecture, promotion, and retail execution. With broad exposure across the commercial organization, you will lead high-impact initiatives and help determine where we play, how we win, and how we create value for our customers, consumers, and business.

JOB DUTIES:

• Customer Strategy: Set clear focus and lead strategic planning to maximize commercial opportunities and partnership with key customers
• Channel-Driven Product Strategy: Lead cross-functional initiatives to deliver product and pack solutions tailored to unique needs of priority channels
• Go-to-Market Strategy: Utilize category insights to address G2M strategy and improve sales and profitability across assigned retailers and channels.
• Analytics & Insights: Leverage syndicated data (e.g., Nielsen, IRI, Circana), shopper insights, and internal performance metrics to identify trends, gaps, and growth opportunities.
• Cross-Functional Partnership: Work closely with Sales, Marketing, Revenue Management, and Supply Chain to align category strategies with overall business unit goals – inclusive of assortment optimization, price pack architecture, and promotional strategy execution.
• Business Planning: Support annual joint business planning with customers by delivering category growth stories, shopper insights, and innovation opportunities.
• Customer-Led Brand Strategy: Bring customer and channel insights upstream to influence brand and innovaton strategies and strengthen retail execution.

Business Insights & Tools

Planning and Execution

REQUIRED SKILLS AND ABILITIES:

MINIMUM QUALIFICATIONS: 

PREFERRED QUALIFICATIONS:

PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:

HOURS & WORKDAYS:

WHAT WE OFFER plus more!
 

Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families. 

• Medical, Dental & Vision
• Group Life and AD&D 
• Voluntary Life and AD&D 
• Group Short & Long-Term Disability 
• 401(k) 
• Paid Time Off
• Flexible Spending Accounts 
• Employee Assistance Program 
  • Gym Membership Discounts

EQUAL EMPLOYMENT OPPORTUNITY 
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions. 

REASONABLE ACCOMMODATIONS 
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [email protected].

RECRUITMENT AGENCIES: 
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.

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