Sr. Manager, Channel Marketing

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Following the successful launch of 1Password Extended Access Management and a surge in partner interest, we are expanding our channel efforts to meet growing demand. We’re seeking a dynamic Senior Manager, Channel Marketing to lead the next phase of our channel strategy. As the Sr. Manager, Channel Marketing you are accountable for developing a Channel Marketing function to enable, co-market with, and incentivize distributors, resellers and managed service providers (MSPs) to sell 1Password to their customers. 

You will design the process for engaging with and enabling 1Password partners. You will lead the creation and oversee the execution of co-marketing and MDF programs that activate and incentivize 1Password resellers and MSP partners to source new business and support their 1Password customers. You understand the needs of regional partners and how to craft a marketing strategy to deliver against their objectives. You will work closely with the GTM Partnerships team, Product Marketing, and Field Marketing to define the channel marketing capabilities to support our channel sales team, build required partner assets, and deliver the appropriate mix of tactics that ensures pipeline and ARR targets are achieved. You will also be responsible for building and leading a high-performing channel marketing team to support these efforts and scale our impact globally.

You are relationship-oriented and enjoy rolling up your sleeves to drive your programs to success. You are excited to work closely with other GTM leaders and love engaging with partners. 

This is a remote opportunity within Canada and the US.

What we're looking for:

• 8+ years experience in channel marketing strategy and program execution. 
• Hands-on experience in developing and executing channel marketing initiatives and co-marketing channel programs in the Cybersecurity sector.
• Proven history of recruiting, developing relationships, and retaining resellers and MSPs. 
• A proven track record of generating pipeline and ARR through channel marketing.
• Experience managing and developing direct reports, with a demonstrated ability to build high-performing teams.
• Experience planning and managing partner enablement programs, and managing a partner marketing portal. Hands-on experience with Zift preferred.
• Proven ability to plan, manage, and optimize MDF budgets and programs.
• Critical thinker with an ability to use data to inform decisions.
• Great communicator and comfortable working across executive and C-level leaders in partner organizations.
• A confident and influential partner to other partnership functions, sales, customer success, product, technology, and finance.
• Strong sense of ownership to proactively identify and drive alignment in ambiguous and high-growth environments.

What you can expect:

• Drive the Channel Marketing strategy, objectives, and key results in conjunction with the Marketing and GTM Partnership leaders.
• Build and execute a multi-tier channel marketing program to entice MSPs, resellers, and distributors to source new business for 1Password and contribute to our pipeline objectives.
• Develop partner enablement strategy. In partnership with GTM Partnerships and Product Marketing, prepare channel enablement resources, marketing collateral and sales assets for use by partners.
• Hire, manage, and develop a high-performing partner marketing team to support global channel growth and execution.
• Manage and keep up to date the partner portal. 
• Activate new partnerships introduced into the program and work to minimize the time to first deal closing for with each new partner. 
• Plan and execute the co-marketing programs with top channel partners.
• Manage a multi-tier MDF program to assist partners in generating pipeline and deals, and focus spending on partners delivering the strongest results.
• Operate an incentives program to drive partner rep performance.
• Establish relationships with priority MSPs, distributors and resellers. Earn the right for 1Password to be their preferred partner. Displace competitors.
• Work with the GTM Partner team to accelerate business for our partners across global market dynamics.
• Market to MSPs, distributors and resellers to support the acquisition of new partnerships
• Set channel marketing targets. 
• Report on KPIs, performance results, and be accountable for achieving the targets.

USA-based roles only: The annual base salary for this role is between $153,000 USD and $207,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $138,000 CAD and $186,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture 

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. 

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. 

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

Our approach to remote work 

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. 

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: 

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy 

💖 Four company-wide wellness days 

 Growth and future 

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community 

🤝 Paid volunteer days 

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing [email protected] with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.