Sr. Manager, Brand + Product Marketing

EMPOWER OVERVIEW

Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we’re helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.

This year, Empower ranked #65 on Inc. 5000’s Fastest-Growing Private Companies list — our third year in a row cracking the top 100 — and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America’s Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022’s Next Big Things in Tech.

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles — we can’t wait to meet you.

THE EMPOWER WAY

Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact

Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward

Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view

Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community

Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table

No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully

WHAT EMPOWER OFFERS

Competitive salary

Generous equity package

Full healthcare benefits

Technology expense reimbursement

Virtual first environment

ABOUT THE ROLE

Empower is seeking a Senior Manager of Brand and Product Marketing to grow our brand. This individual will be responsible for developing and executing high-impact brand and product marketing strategies, campaigns, and communications to improve awareness and affinity, differentiate us from the competition, and generate word of mouth. The ideal candidate comes with a track record of flawless execution, exceptional cross-functional go-to-market leadership, and fearless creativity.

RESPONSIBILITIES

• Develop and implement a comprehensive brand strategy that aligns with the company's vision and short-term/long-term business goals

• Develop and execute product marketing strategies that effectively communicate and distinguish the positioning and value proposition of our cash and credit products

• Collaborate with cross-functional teams to plan and execute successful product launches and go-to-market campaigns

• Oversee implementation and refinement of our brand voice and partner with the design team to activate the brand fully in market, ensuring consistency and breakthrough

• Nurture and maintain editorial relationships to amplify the brand and position our products advantageously with target audiences and influencers

• Set and actively track performance against KPIs to evaluate the effectiveness of brand and product marketing initiatives

REQUIREMENTS + SKILLS

• BA required

• 7+ years in brand marketing & product marketing for consumer tech brands

• Exceptional communication skills, with a talent for influencing and inspiring others

• Meticulous attention to detail and consummate execution of ideas

• Resourceful problem solving

• Ability to balance deliberation with speed and agility

At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!