Sr Integrated Media Planner

WAYS YOU’LL CONTRIBUTE

• Partnering with research and strategy team members to develop and present integrated media recommendations
• Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
• Mastering an understanding of how digital channels work together to drive different business outcomes
• Mentoring and train junior planning team members
• Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
• Using syndicated research to build rationale for recommended media strategies
• Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
• Negotiating with vendors to secure the best inventory and pricing available for our clients
• Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners.
• Operating with a solutions-oriented approach and a high degree of client servicing
• Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
• Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future
• Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
• Assisting Finance in billing executions and discrepancies
• Completing traffic sheets and assisting with gathering creative assets and instructions as needed

WHAT YOU BRING TO THE TABLE

• Min of 5 years of experience or equivalent combination of education, training, and experience, etc
• 4+ years of experience in digital media buying and planning
• Previous experience mentoring junior team members
• Strong understanding of programmatic media and real-time bidding
• Strong proficiency with holistic media planning fundamentals and media planning tools
• Experience with syndicated research tools
• Experience working alongside a Demand Side Platform
• Strategic thinking and proactive detail-oriented client service skills
• Strong written and verbal communication skills
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Advanced Excel and PowerPoint skills
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

BONUS POINTS

• Hands on DSP buying experience
• Experience working with a 3rd party ad server
• Experience in digital reporting dashboards such as Datorama
• Basis Certified