Lead strategy and execution for member enrollment and engagement at Vida Health, optimizing funnels and collaborating across teams for growth.
Vida Health is seeking a Sr. Group Product Manager, Growth to lead the strategy and execution for top-of-funnel member enrollment and engagement.
You will own how eligible members first discover, understand and join Vida- turning awareness into activation. This includes optimizing employer and partner launches, refining targeting and messaging and building scalable digital funnels that convert eligible individuals into active members. You will report to the Vice President, Product Management and work closely with Marketing, Client Success and Engineering to deliver measurable growth across multiple channels and conditions.
Responsibilities:
- Own the top-of-funnel experience- from employer launch and eligibility through first session booking.
- Design and test new member enrollment pathways, combining behavioral design, incentives and automation.
- Partner with Marketing to create personalized engagement campaigns that boost click-through and conversion.
- Collaborate with Client Success to optimize client-level activation rates and drive ROI transparency.
- Build and maintain growth dashboards and analytics, focusing on enrollment, conversion rate and CAC efficiency.
- Drive cross-functional experimentation- establishing a test-and-learn culture across growth, product and marketing teams.
- Mentor and support PMs and analysts focused on activation and funnel optimization.
Qualifications:
- Bachelors Degree at a minimum.
- 6+ years of product experience, with 3+ in growth, funnel optimization or acquisition roles.
- Strong background in B2B2C models- especially employer-based health, benefits or wellness.
- Deep experience driving top-of-funnel engagement- campaign optimization, landing pages and personalization.
- Data-driven mindset; skilled in A/B testing, segmentation and experimentation tools (e.g., PostHog, Amplitude, Braze).
Top Skills
A/B Testing
Amplitude
Braze
Posthog
Similar Jobs
.jpg)
Fintech • Insurance • Payments • Social Impact • Financial Services
The Underwriter reviews and underwrites residential mortgage loans, ensuring compliance and evaluating various financial ratios and risks, while assisting in loan structuring solutions.
Top Skills:
Underwriting Systems
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The Solution Sales Executive will drive market success of ServiceNow's product line, strategizing on accounts and supporting customers in digital transformation efforts.
Top Skills:
AIService Management Platform
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Design and create scalable software components, collaborate on requirements, build user experiences, integrate testing, and promote engineering quality.
Top Skills:
AngularJavaJunitPythonReactSeleniumTestngVue
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
