The Senior Event Strategy Lead develops and delivers impactful experiences for customers and partners, orchestrating events that align with business goals, while mentoring junior team members and improving processes.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* The Senior Event Strategy Lead plays a key role on the Event Strategy team and is instrumental in developing and delivering high-impact experiences for our customers, partners, and coworkers across CDW's full event portfolio. This includes orchestrating national programs and campaign-aligned events that effectively showcase CDW's capabilities and fuel market demand as part of CDW's full event portfolio. This includes the orchestration of national programs and campaign-aligned events that showcase CDW's capabilities and drive market demand. This role works cross-functionally with campaign marketing, field marketing, sales, and partner teams to ensure CDW's expertise is brought to life across 1: many experiences- including digital, in-person, and hybrid formats. The Senior Event Strategy Lead supports the holistic and diversified CDW event portfolio and ensures all engagements deliver connected, high-quality, brand-aligned experiences that accelerate relationships and revenue.
* What you'll do
* Contribute to the long-term vision and evolution of CDW's event portfolio, identifying emerging trends and opportunities to keep our event strategy cutting-edge.
* Partner with Campaign and Field Marketing teams to lead the design event strategies that seamlessly align with key business priorities, audience segments, and funnel stages.
* Support planning and execution of event experiences across formats- national brand activations, campaign webinars, and customer roundtables.
* Serve as a steward of experience quality, ensuring that all CDW events reflect our brand, deliver clear value to attendees, and reinforce CDW's market leadership.
* Collaborate with cross-functional stakeholders to align messaging, content, and delivery across all touchpoints within an event.
* Develop and maintain frameworks, best practices, and toolkits that support scalable and repeatable event execution across the organization.
* Maintain and optimize a centralized event calendar, supporting prioritization and internal alignment across teams.
* Track event performance metrics (registration, attendance, engagement, influenced pipeline) and contribute insights to campaign and field teams.
* Drive the continuous improvement of event processes, tools, and methodologies within the team, leading initiatives to enhance efficiency and effectiveness.
* Act as a mentor and resource for junior team members, sharing best practices, providing guidance, and fostering a collaborative environment.
* What we expect of you
* Bachelor's degree in Marketing, Communications, or equivalent field and 5 years of progressive experience in B2B marketing, campaign planning, or event strategy within a SaaS or enterprise technology company OR
* 9 years of progressive experience in B2B marketing, campaign planning, or event strategy within a SaaS or enterprise technology company.
* A deep understanding of integrated marketing campaigns and a proven ability to articulate how events contribute to awareness, engagement, and conversion throughout the customer journey.
* Experience planning, promoting, and optimizing various event formats, including webinars, roundtables, executive briefings, and field activations.
* Proficient in marketing and event tools such as ON24, Cvent, Marketo, and Salesforce.
* Exceptional project management and communication skills, with a collaborative, proactive approach to working with stakeholders.
* Strategic thinker with strong attention to detail and ability to manage competing priorities in a fast-paced environment.
* Experience supporting or enabling Campaign and Field Marketing teams.
* Familiarity with account-based marketing (ABM) strategies and high-touch event formats.
* Experience managing event metrics and drawing insights that influence campaign planning and optimization. Pay range: $77,000 - $110,200 depending on experience and skill set Annual bonus target of 5% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* The Senior Event Strategy Lead plays a key role on the Event Strategy team and is instrumental in developing and delivering high-impact experiences for our customers, partners, and coworkers across CDW's full event portfolio. This includes orchestrating national programs and campaign-aligned events that effectively showcase CDW's capabilities and fuel market demand as part of CDW's full event portfolio. This includes the orchestration of national programs and campaign-aligned events that showcase CDW's capabilities and drive market demand. This role works cross-functionally with campaign marketing, field marketing, sales, and partner teams to ensure CDW's expertise is brought to life across 1: many experiences- including digital, in-person, and hybrid formats. The Senior Event Strategy Lead supports the holistic and diversified CDW event portfolio and ensures all engagements deliver connected, high-quality, brand-aligned experiences that accelerate relationships and revenue.
* What you'll do
* Contribute to the long-term vision and evolution of CDW's event portfolio, identifying emerging trends and opportunities to keep our event strategy cutting-edge.
* Partner with Campaign and Field Marketing teams to lead the design event strategies that seamlessly align with key business priorities, audience segments, and funnel stages.
* Support planning and execution of event experiences across formats- national brand activations, campaign webinars, and customer roundtables.
* Serve as a steward of experience quality, ensuring that all CDW events reflect our brand, deliver clear value to attendees, and reinforce CDW's market leadership.
* Collaborate with cross-functional stakeholders to align messaging, content, and delivery across all touchpoints within an event.
* Develop and maintain frameworks, best practices, and toolkits that support scalable and repeatable event execution across the organization.
* Maintain and optimize a centralized event calendar, supporting prioritization and internal alignment across teams.
* Track event performance metrics (registration, attendance, engagement, influenced pipeline) and contribute insights to campaign and field teams.
* Drive the continuous improvement of event processes, tools, and methodologies within the team, leading initiatives to enhance efficiency and effectiveness.
* Act as a mentor and resource for junior team members, sharing best practices, providing guidance, and fostering a collaborative environment.
* What we expect of you
* Bachelor's degree in Marketing, Communications, or equivalent field and 5 years of progressive experience in B2B marketing, campaign planning, or event strategy within a SaaS or enterprise technology company OR
* 9 years of progressive experience in B2B marketing, campaign planning, or event strategy within a SaaS or enterprise technology company.
* A deep understanding of integrated marketing campaigns and a proven ability to articulate how events contribute to awareness, engagement, and conversion throughout the customer journey.
* Experience planning, promoting, and optimizing various event formats, including webinars, roundtables, executive briefings, and field activations.
* Proficient in marketing and event tools such as ON24, Cvent, Marketo, and Salesforce.
* Exceptional project management and communication skills, with a collaborative, proactive approach to working with stakeholders.
* Strategic thinker with strong attention to detail and ability to manage competing priorities in a fast-paced environment.
* Experience supporting or enabling Campaign and Field Marketing teams.
* Familiarity with account-based marketing (ABM) strategies and high-touch event formats.
* Experience managing event metrics and drawing insights that influence campaign planning and optimization. Pay range: $77,000 - $110,200 depending on experience and skill set Annual bonus target of 5% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Top Skills
Cvent
Marketo
On24
Salesforce
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