Design and execute strategic ABM programs to engage enterprise prospects, build personalized campaigns, align with sales, and measure program performance.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
We’re looking for an experienced Sr Enterprise Account-Based Marketing (ABM) Manager to
design and execute strategic programs that engage and convert our most important enterprise
prospects and customers. In this role, you will build personalized, multi-channel campaigns that
align closely with Sales to generate pipeline, accelerate deal cycles, and grow key customer
accounts.
This is a highly cross-functional role that blends creativity, data, and strategic thinking to
influence revenue across the enterprise segment.
Location: Remote, United States
Your Daily Adventures Will Include
- Develop and execute 1:1, 1:few, and 1:many ABM programs for the enterprise segment.
- Build and launch personalized, multi-channel account journeys (email, ads, website personalization, direct mail, events, content experiences, etc.) in partnership with cross-functional teams.
- Partner closely with Enterprise Sales, SDR, and Sales Operations to align ABM initiatives with account plans, opportunity strategies, and revenue goals.
- Co-develop and support deal acceleration, cross-sell, and upsell programs, including executive engagement, competitive plays, and targeted enablement.
- Own ABM measurement, providing insights on account engagement, pipeline progression, program performance, and ROI while continuously testing and optimizing to improve outcomes.
Our Vision of You
- 6+ years of B2B marketing experience, including 3+ years of hands-on ABM experience in an enterprise SaaS environment.
- Strong understanding of complex sales cycles, buying committees, and enterprise account structures.
- Experience activating ABM programs using tools such as 6sense, Marketo, Salesforce, Outreach, and Tableau.
- Proven ability to partner deeply with Sales and cross-functional teams.
- Strong analytical skills with experience using intent data, segmentation frameworks, and attribution reporting.
- Excellent communication, stakeholder management, and project management skills.
- Ability to thrive in a fast-paced, high-growth environment with a strong bias for action, and to manage multiple priorities.
- Nice to have: experience supporting executive-tier or strategic account segments.
- Experience managing budgets, agencies, and ABM vendors is a plus
#LI-AM1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
6Sense
Marketo
Outreach
Salesforce
Tableau
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