Sr. Director of Sales, Americas

Essential Duties and Responsibilities:

The Sr. Director of Sales, Americas is responsible for driving growth across all customer segments and ensuring that key customers, partners, and industry influencers (including academic researchers, resellers, and designers) choose OptiTrack solutions. This role requires the ability to sell directly, manage and develop selling partners (e.g., manufacturer’s representatives, value-added resellers, and OEM partners), and influence industry thought-leaders.

The Sr. Director will operate both strategically and tactically contributing to the development of sales strategies, executing those strategies, and managing end-user and partner relationships to achieve ambitious revenue targets. Success in this role requires strong cross-functional collaboration with Marketing, R&D, Customer Support, and other internal stakeholders to deliver a seamless, customer-focused experience.

In addition, the Sr. Director of Sales, Americas will provide leadership to the sales organization by managing the American field sales team, inside sales team, and sales support resources, ensuring alignment, accountability, and high performance across the region.

• Refine, implement, and lead the overall sales strategy to achieve revenue growth, market share expansion, and profitability goals.
• Manage and mentor the American sales team, including inside sales, field sales, and account management. Establish performance goals, provide coaching, and build a high-performance, results-driven culture.
• Identify, recruit, and manage strategic partners, distributors, and OEM relationships. Foster long-term alliances with industry leaders and key accounts to expand market reach.
• Lead joint sales calls, customer visits, and high-level negotiations. Represent the company at trade shows, conferences, and industry events. Promote brand visibility and position the company as a thought leader.
• Drive the adoption of sales tools, processes, and best practices. Deliver training, product demonstrations, and support to ensure the team and partners are equipped to win in the marketplace.
• Oversee pipeline management, sales forecasting, and reporting. Provide accurate, timely updates to executive leadership on performance, risks, and opportunities.
• Gather and analyze market trends, competitor activities, and customer insights. Contribute to pricing and product positioning decisions to ensure competitiveness and profitability.
• Optimize sales operations, processes, and CRM systems to increase efficiency and accountability. Ensure strong collaboration between sales, marketing, product, and operations.
• Establish and monitor performance goals for individuals, teams, and partners. Measure results against targets and implement corrective actions where necessary.
• Actively contribute to company-wide strategy, providing insights from the sales organization to shape business priorities and growth initiatives.

Education and/or Work Experience Requirements:

• 10 + years of technology sales experience, preferably in MoCap industry.
• 5 + Years experience leading or mentoring others highly desired.
• Track record of demonstrated success selling and forecasting sales required
• Demonstrated effective communication skills; oral, written and presentation, required
• Proficiency in Microsoft Office applications required. Preference for prior experience using Salesforce.com
• Preference for experience with contemporary productivity and communication tools (e.g. Microsoft Teams, Social Media, telepresence, etc.)
• Demonstrated ability to deliver results in fast paced dynamic environment required 
• Bachelor’s degree in business or related field preferred, years of experience in lieu of degree will be considered

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
• Travel required 30-40% of the time
• Valid driver’s license
• Appropriate levels of personal vehicle insurance coverage and access to a personal vehicle
• Requires ability to lift/move/set-up products weighing up to 40 pounds

All benefits start on first day of employment!

• 75% employer-paid medical for employee. Family coverage also included. 
• 100% employer paid dental, and vision for employee and dependents
• 100% employer paid long-term, short-term disability, and life insurance policy
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training.  We are committed to remaining a drug free workplace