Sr. Director - Brand, Content & Communications

About the Role:

The Senior Director of Brand, Content, and Communications is a key leadership role responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive engagement, and increase company and executive influence through public relations. This position requires a strategic mindset, strong leadership capabilities, and a deep understanding of brand management, content marketing, and global communications.

Key Responsibilities:

1. Brand Strategy and Management:
• Work with Brand and Content Lead to develop and execute brand strategies aligned with company goals, values, and target audience preferences.
• Strategically guide brand positioning, messaging, and voice across all marketing channels and touchpoints.
• Ensure the implementation of brand guidelines and standards to ensure consistency and cohesion in all brand communications.
2. Content Strategy and Development:
• Work with Brand and Content Lead to develop a comprehensive content strategy that aligns with brand and demand generation while resonating with target audiences.
• Lead cross-functional collaboration to create high-quality, engaging content across various formats and channels, including blog posts, whitepapers, videos, social media posts, and more.
• Ensure content is optimized for reach, user experience, and lead generation purposes.
3. Strategic Communication Planning:
• Develop and implement comprehensive communication strategies aligned with organizational goals, values, and target audience preferences.
• Identify key messages and themes that support brand positioning and drive engagement with target stakeholders.
• Collaborate with internal stakeholders, including executive leadership, marketing, and HR, to align communication efforts across the organization.
4. Media Relations and Publicity:
• Cultivate and maintain relationships with members of the media, industry influencers, and other external stakeholders.
• Pitch story ideas, press releases, and thought leadership content to relevant media outlets to secure positive coverage and publicity.
• Serve as the primary point of contact for media inquiries and interview requests, coordinating responses and spokesperson availability as needed.
5. Team Leadership and Development:
• Build and lead a high-performing team of marketing professionals, providing guidance, mentorship, and support to foster individual growth and team success.
• Set clear goals and expectations, and establish processes and workflows to ensure efficient and effective execution of marketing initiatives.
• Foster a culture of collaboration, innovation, and continuous learning within the marketing team.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's degree preferred).
• 12+ years of experience in marketing, with a focus on brand management, content marketing, and customer marketing.
• Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth.
• Strong leadership skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.
• Excellent communication and presentation skills, with the ability to effectively convey complex ideas and concepts.
• Strategic thinker with a data-driven approach to decision-making and problem-solving.
• Proficiency in marketing automation tools, content management systems, and analytics platforms.
• Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and meet tight deadlines.

Culture & Benefits:

• Remote-first culture. We have offices in New York, Tel Aviv, Austin, São Paulo, and Washington DC, but the majority of our employees are working from home across the US and internationally. 
• Great people. Our people aren’t just great professionals, they are great people. We are all here to support each other, ready to help and do what’s best for the entire company. 
• A focus on career growth. We love seeing our people grow into new roles and work hard to ensure everyone sees and can realize a long term career path here at Axonius. We offer ongoing growth opportunities, including mentorship programs, a learning and development stipend, and company-wide courses..
• Next level benefits. 100% coverage of 2 different tiers of employee healthcare premiums. Dental, vision, and 401k match.
• Top-notch family leave options. 17 weeks of parental leave for primary caregivers and 8 weeks for secondary caregivers. Additional time off for important life events like marriage, birth of a grandchild, and more!
• We give back. Corporate social responsibility partnerships, employee giving opportunities , and volunteer time off.
• Competitive compensation. Market rate salaries, bonuses, or commissions. Stock options for all full time employees with equity refresh opportunities.
• DEI focused. Highly supported Employee Resource Groups (ERG). Executive-level diversity and inclusion goals. Training, events, and mentorship options.

Please note: listed salary range is a national range, there may be some flexibility for NY, WA and CA.

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