Sr. Demand Generation Manager

As a Sr Demand Generation Marketing Manager focused on Dropbox Dash, you will play a pivotal role in shaping and executing the go-to-market growth strategy for one of Dropbox’s most exciting products. The ideal candidate will have a proven track record in demand generation, deep expertise in B2B SaaS marketing, and the ability to design and scale full-funnel programs that drive pipeline, revenue, and product adoption.

You will bring a strong command of demand generation best practices across digital channels, campaign orchestration, lead nurturing, and conversion optimization, paired with sharp analytical skills to measure, iterate, and improve performance. Your focus will be on building high-impact programs that attract, engage, and convert target audiences while aligning with overall business and revenue objectives.

This role requires close partnership with cross-functional teams, including sales, product marketing, integrated marketing, and analytics, to ensure programs are aligned with product positioning, customer insights, and pipeline goals. You will translate market opportunities and product updates into compelling demand generation strategies, leveraging data-driven insights and innovative approaches to scale Dropbox Dash’s reach and adoption.

• Demand Generation Strategy: Develop and execute full-funnel demand generation plans that drive product awareness, pipeline, and achieve growth targets for Dropbox Dash.
• Pipeline Acceleration: Partner with sales and product marketing to deliver programs that generate qualified opportunities and accelerate deal cycles.
• Integrated Campaign Management: Lead the design, execution, and optimization of digital campaigns across paid social, content syndication, display, and emerging channels, ensuring alignment with buyer journeys and business objectives.
• Analytics and Optimization: Measure campaign performance, pipeline contribution, and ROI. Use insights to optimize programs, produce QBR and MBR reporting, and share learnings with leadership and cross-functional teams.
• Cross-Functional Alignment: Partner with sales, product marketing, and integrated marketing teams to ensure demand generation initiatives support GTM priorities and product positioning.
• Budget Management and Forecasting: Manage program budgets and forecasts, making data-driven investment decisions that balance near-term performance with long-term growth.
• Market Research: Track industry trends and competitor activity to uncover opportunities and strengthen Dropbox Dash’s demand generation engine.

• Minimum of 8+ years in B2B marketing with a focus on demand generation, performance marketing, and/or digital marketing
• Data driven with a strong ability to interpret marketing and sales data, generate actionable insights, and translate findings into strategies/experiments that improve performance and ROI
• Proven track record in planning, executing, and optimizing multi-channel demand programs across paid search, paid social, content syndication, and display
• Drive impact through deep knowledge of platforms including Google Ads, Meta, LinkedIn, programmatic display, and content syndication partners, with experience testing and scaling new channels
• Build strong cross-functional partnerships by influencing and aligning with sales, product marketing, brand, and other stakeholders
• Direct budget management, forecasting, and investment prioritization to balance near-term pipeline with long-term growth
• Demonstrated success in owning initiatives end-to-end, driving alignment across teams, and presenting insights and recommendations to senior leadership
• Experience driving PLG/self-serve program management to accelerate customer acquisition, activation, and expansion through scalable, data-informed marketing initiatives

• Familiarity with advanced attribution modeling, funnel analytics, and marketing mix optimization