Sr. Campaign Manager - B2B

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. 

This role is part of Chamberlain Group’s Marketing team. The Sr. Campaign Manager- B2B develops and executes the company’s B2B campaigns including: lead generation, demand creation, and account-based marketing. This role also leads the paid media presence of Chamberlain group across our B2B commercial business for North America. This role drives advertising strategy and activities informed by the consumer journey, including paid media planning and campaign development, tracking, analysis and optimization. This role works closely with all media agencies to deliver critical brand-building and demand-driving advertising plans that improve brand awareness and consideration that ensure the brand is reaching our target consumer with relevant, distinct, and buzz-worthy paid content. In addition, they will lead retail media e-commerce to support offline and online media with our premier retail partners, managing agency and bespoke media networks.

The Sr. Campaign Manager will own the media budget, channel strategy and allocation to drive results and deliver revenue across all business units. This role requires a minimum of a Bachelor's Degree in Business, Marketing, Communications or relevant field and 8+ years of media strategy and planning experience across offline, digital, and experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics.

Job Responsibilities:

• Lead media buying across major media partners and tech platforms, identifying the right channel mix and partnering cross-functionally with Marketing, Product and Sales teams to deliver best-in-class campaigns

• Lead B2B paid media tactical planning, execution, learning plan, analysis & optimizations for B2B campaigns to deliver pipeline, qualified leads and MQLs

• Partner with B2B marketing team to create cohesive user journeys between paid, earned and owned touchpoints

• Utilize advanced B2B audience targeting capabilities and segmentation methodologies to reach and engage specific buyer personas and decision makers within target accounts

• Lead attribution, tracking, analyzing, and reporting results on campaign performance with development of multi-touch attribution and media mix modeling methodologies, develop reporting cadence and KPIs to track success of campaigns

• Drive performance, reporting, optimizing, and testing across multiple ad platforms to include Amazon, Orange Apron Media (The Home Depot), Roundel Media (Target), Walmart, Lowe’s, Best Buy and others

• Partner with brand marketing team to consistently represent product positioning on our retail media networks and help develop a cohesive offline and online retail strategy for our sales account teams

• Lead annual retail media campaign strategy development, planning and execution across Chamberlain Group’s portfolio of products and services

• Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Media campaigns

• Establish best-in-class practices and procedures across traditional and modern media channels

• Collaborate with the analytics team to oversee campaign management and reporting, including in-depth analytics of LTV, CAC, ROI, and incrementality

• Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets, and execute experiments and conversion tests to improve LTV/CAC ratios

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Group’s reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

• Bachelor's Degree in Business, Marketing, Communications or related field

• 8+ years of media strategy and planning experience across offline, digital, and programmatic for both B2B and retail medial channels

• Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics

• Experience in lead generation tactics, strategy and pipeline generation in fast paced B2B environment

• Experience tracking campaign ROI, budget management, and allocation of strategic budget and resources to maximize return on investment

• Experience leading successful performance-driven media teams.

• Deep understanding of the US media landscape and audience trends

• Deep understanding of audience segmentation and data strategy

• A highly strategic media thinker, with proven brand campaign leadership experience

• Ability to create highly effective media strategies to develop pipeline for commercial business

• Strong people leader with ability to coach and mentor team  who leads by example

• Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences

• Confidence in communicating across the organization, with cross-functional stakeholders, and to executive leadership

• Ability to travel up to 25% of the time mainly in North America

Preferred:

• Experience leading strategy to execution for enterprise brands, as well as deep knowledge of the Amazon ecosystem and the communication skills to be able to explain these strategies

• Strong understanding of the smart home category and emerging trends

• Strong organizational and project management capabilities to plan, execute, and monitor multiple marketing campaigns simultaneously, ensuring timely delivery and adherence to deadlines

• Creative, yet analytical mindset with the ability to use data to drive decision-making and measure campaign effectiveness

• Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation

• Ability to provide leadership, mentorship, and build internal culture

• Adept at working in a cross-functional organization

• Comfortable in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand

• Demonstrated ability to interpret marketing data and analytics to draw insights, make data-driven decisions, and optimize campaign performance

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The pay range for this position is $123,600.00- $199,275.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).  This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.