Sportsbook Manager, GTM Strategy

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Sportsbook Manager for our Go-to-Market (GTM) Strategy, you'll be responsible for the planning, development, and execution of strategies that optimize sportsbook revenue and capture market share effectively for your suite of sports. In this collaborative role, you'll identify trends in historical data and anticipate future performance, leveraging performance trends across the sports-betting landscape to ultimately maximize the success of our Sportsbook product.
What you'll do as a GTM Strategy Manager

• Leverage unique insights and market data through cross-team collaboration to craft comprehensive strategies that include key metrics, campaign value propositions, and marketing plans for different phases of each sport calendar.
• Optimize content and offerings for monetization and appeal and ensure alignment on reinvestment and retention strategies.
• Craft and amplify compelling campaigns in a tone that will resonate with our audience and ensure relevance to our high-value customers.
• Develop and implement testing plans for apps and promotions, crucial for advancing our learning agenda.
• Support the development of reporting metrics for product performance such as customer engagement, satisfaction, offer performance, and user journeys.
• Monitor competitor performance regularly to review and understand new promotions, markets, and product features.

What you'll bring

• A Bachelor's degree in Business with at least 5 years of experience in GTM strategies, operations, project management, or marketing is required; Prior experience in the gaming industry is a plus.
• Data-driven, strategic mindset, and strong attention to detail, with a deep understanding of the sports and sports betting industries.
• Flexibility and ability to adapt to changing priorities and deliver results in a fast-paced environment.
• Strong oral and written communication skills and proven ability to influence all levels of an organization.
• Ability to work flexible hours when needed.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 96,000.00 USD - 120,000.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related sills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.